Creative Branding

Virtual phase: online sessions prior to the week in Leuven (dates not specified), to prepare for the project and get to know the team.

Physical phase: 21–26 March 2027, Leuven, Belgium: branding project in international teams, guest lectures, company visit, socio-cultural activities and pitch to a jury.

Guest lecturers and company representatives

Compliance with national and EU accreditation standards and with the ECHE.

Bachelor students in Business Management, specialisation marketing (at least 2nd year).

Online sessions prior to the week in Leuven, preparing students for the project and allowing them to get to know their team. Dates to be communicated.

21–26 March 2027, UCLL University of Applied Sciences, Campus Connect, Geldenaaksebaan 335, 3001 Leuven (Heverlee), Belgium.

Students work in international teams on a branding challenge for a business client: brand identity, positioning and visuals. Guest lectures and a company visit provide inspiration and extra insights. The project is a competition: several teams create the ultimate branding for a business client and pitch their proposals to a jury.

The online sessions prepare students for the project and let them get to know their team before the intensive week in Leuven.

• Team building activities
• Sports activities
• Cultural visits
• Closing dinner

To create an international learning environment for marketing students, in which they work on a branding challenge for a company and practise intercultural dialogue and cooperation.

• Project work in international teams for a business client
• Guest lectures and company visit
• Competition between teams with a pitch to a jury
• Online preparatory sessions
• Social and cultural activities with international fellow students

• Branding project for a business client: brand identity, positioning and visuals
• Company visit
• Pitch of the proposal to a jury

Creative branding: brand identity and positioning, development of visuals, marketing and communication skills.

• Develop a brand identity and positioning for a business client
• Create visuals that support a brand identity
• Work with intercultural dialogue and cooperation in international teams
• Pitch a branding proposal to a jury

• Digital competence
• Critical thinking
• Ethical reasoning
• Problem solving
• Intercultural communication
• Teamwork
• Project management

• Participation in virtual activities: 20%
• Participation in physical activities: 30%
• Group project: 40%
• Final presentation/reflection: 10%

The programme awards 3 ECTS (European Credit Transfer System). Pass/fail.

Supervised without identity verification.

Online material.

Bachelor students in Business Management, specialisation marketing (at least 2nd year), of partner institutions.

Bachelor students in Business Management, specialisation marketing (at least 2nd year), of partner institutions.

Nomination by sending university.

Students will be selected at the sending university.

Physical component: 21–26 March 2027. Online sessions prior to the week: dates not specified.

Funding:

Apply as a student with fewer opportunities or special needs

Online and onsite support:

This is an inclusive and welcoming event. If you have questions about accessibility or would like to request an accommodation (for example: assistive technology support, assistive listening device, captioning, CART services, sign language interpreter, reserved front row seat, large print, advance copy of slides to be projected, wheelchair access to buildings/rooms, wheelchair access to working tables throughout the room, lactation room, dietary restrictions and/or other needs), please include your requirements with your registration form.

Yes, based on ECHE.

Mandatory.

Internal and external quality assurance.

ECHE alignment.

Feedback questionaire.

Mandatory under Erasmus+ programme guide.

Physical component: 21–26 March 2027, UCLL University of Applied Sciences, Campus Connect, Leuven (Heverlee), Belgium.

Zoom.

Accommodation is included in the fee.

Self-organised.

UAB students: apply at the sending university, then register at UCLL.