Digital Ethics and Responsible Communication in Social Impact Organizations

Virtual phase: two live online sessions of 1 hour each (14 December 2026 and 11 January 2027, 18:00–19:00 CET), plus guided preparation between sessions.

Physical phase: 18–22 January 2027 (Monday–Friday), Salamanca, Spain: lectures, workshops, guided team work and discussion of communication cases.

The 3 ECTS combine live online and on-site activities with guided preparation and individual and collaborative work.

Academic coordination: Fernando Enrique Reyes Reina and Ángel Losada Vázquez (UPSA).

Compliance with national and EU accreditation standards and with the ECHE.

Undergraduate and master’s students in communication, marketing, publicity, journalism, audiovisual communications, business, sustainability and related fields. Ability to work in English and to collaborate with students from different disciplines and countries.

Two live online sessions, 18:00–19:00 CET, on Google Meet

• 14 December 2026: digital ethics and the challenge. Introduction to the programme, international teams and an initial discussion of audiences, stakeholders and ethical risks.
• 11 January 2027: from preparation to project work. Teams discuss their initial analysis, refine their questions and prepare for the workshops in Salamanca.

Between the sessions, teams exchange ideas online, review selected cases and prepare an initial problem statement.

18–22 January 2027 (Monday–Friday), Salamanca, Spain. Provisional programme:

• Monday 18 January: welcome and programme overview, introduction to the challenge and international teams; Faculty of Communication tour; ice-breaking activity; Workshop 1 (problem, evidence and stakeholders); Salamanca city visit
• Tuesday 19 January: Lecture 1 (digital ethics and responsible use of AI); coffee break; Workshop 2 (communication concept and prototype); professional exchange or company visit
• Wednesday 20 January: team preparation; UPSA historical building visit; study visit / cultural trip (provisional placeholder, day and destination to be confirmed)
• Thursday 21 January: Workshop 3 (implementation, indicators and team preparation); Lecture 2 (responsible content, data and AI risks); farewell cocktail (restaurant to be confirmed)
• Friday 22 January: final team presentations, discussion and feedback; closing ceremony

Time slots and order of activities are provisional; speakers, rooms, visits and social activities will be confirmed.

The two online sessions prepare participants for the intensive week: teams are formed, exchange ideas, review cases and prepare an initial problem statement, which is developed in the on-site workshops into a communication proposal.

Faculty of Communication tour, ice-breaking activity, Salamanca city visit, UPSA historical building visit, study visit / cultural trip (day and destination to be confirmed) and farewell cocktail.

To bring international teams together to develop a responsible communication proposal for a practical challenge with a social purpose, using digital communication and AI in support of human development while respecting the people they are intended to serve.

• Introductory lectures
• Practical workshops
• Guided team work in international, interdisciplinary teams
• Discussion of communication cases
• Online exchange between sessions

• Practical challenge with a social purpose, connected to a professional collaborator (SmartApp, subject to confirmation)
• Professional exchange or company visit
• Final team presentation of a compact proposal

• Digital ethics: misinformation, bias, data use and AI-assisted communication
• Evidence, stakeholders and communication decisions (Workshop 1)
• Communication concept or content prototype: representation, accessibility, transparency, responsible use of AI (Workshop 2)
• Implementation and evaluation: resources, indicators and safeguards (Workshop 3)

By the end of the programme, participants will be able to:

• identify ethical risks involving misinformation, bias, data use and AI-assisted communication
• assess communication choices through evidence, transparency, dignity and accountability
• apply ethical reasoning to a feasible communication proposal for a social purpose
• explain and defend decisions in an international and interdisciplinary team

Ethical reasoning in digital communication; critical judgement; responsible use of AI and data; communication skills; intercultural and interdisciplinary collaboration.

Team proposal presented at the end of the on-site week (diagnosis, communication concept or prototype, explanation of ethical choices, implementation and evaluation plan). 

3 ECTS granted, pass/fail.

Supervised without identity verification.

None.

Undergraduate and master’s students of partner institutions; teachers are also invited.

Students in communication, marketing, publicity, journalism, audiovisual communications, business, sustainability and related fields, prepared to work in English and to collaborate with students from different disciplines and countries.

Nomination by sending university.

Students will be selected at the sending university.

Online sessions: 14 December 2026 and 11 January 2027 (18:00–19:00 CET). Physical component: 18–22 January 2027. Deadline for partners to announce students and teachers to UPSA: 11 November 2026.

Funding:

Apply as a student with fewer opportunities or special needs

Online and onsite support:

This is an inclusive and welcoming event. If you have questions about accessibility or would like to request an accommodation (for example: assistive technology support, assistive listening device, captioning, CART services, sign language interpreter, reserved front row seat, large print, advance copy of slides to be projected, wheelchair access to buildings/rooms, wheelchair access to working tables throughout the room, lactation room, dietary restrictions and/or other needs), please include your requirements with your registration form.

Yes, based on ECHE.

Mandatory.

Internal and external quality assurance.

ECHE alignment.

Feedback questionaire.

Mandatory under Erasmus+ programme guide.

Physical component: 5 days, Salamanca, Spain (Universidad Pontificia de Salamanca). Virtual component: two online sessions of 1 hour.

Google Meet.

Self-organised.

Self-organised. Arrival and departure dates will be agreed separately with the sending institutions.

Apply at the sending university.