Overview
Lecturer
Ionela Gavrilă Paven
Seminar tutor
Ionela Gavrilă Paven
Type of course
Compulsory
Language of instruction
English
Erasmus language
English
Domain
Business Administration
Field of study
Business Administration (in English)
Form of education
Full-time
Form of instruction
Class
Credit awarded by
Grade
Teaching methods
Practice, Discussions
Entry requirements
-
Aims
Students will learn to use specific management concepts that they will use in their economic practice.
Applying the principles, norms and values of professional ethics within its own rigorous, efficient and responsible work strategy
Applying the principles, norms and values of professional ethics within its own rigorous, efficient and responsible work strategy
Development of professional projects using principles and methods established in the field
Appropriate use of standard evaluation criteria and methods to assess the quality, merits and limitations of processes, programs, projects, concepts, methods and theories
Course contents
1. Overview of organization
1.1 Short history
1.2 The shareholding structure and form of ownership
1.3 Presenting the object of activity
2. Structure and organization within the organization
2.1 Organizational structure (personnel and organizational structure detailing each position, internal regulations)
3. The efficiency of doing business by the organization
3.1 Presenting the evolution of the microeconomic indicators of the organization in the last three years (turnover, profit, profit rate, indebtedness, liquidity ratio)
4. Issues relating to the supply and sale of products/services
4.1 Presenting the relationships with suppliers
4.2 Presenting the relationships with customers and managing them
4.3 The organization's marketing environment
4.4 The organization's marketing mix
5. Conclusions on the analyzed issues
Learning outcomes
- Ensuring a minimum level of knowledge of students in general management
- Training of managerial economic thinking in terms of general management
- Acquisition systems, methods and techniques specific overall management
Assessment
Oral examination - 100%
Recommended reading
Management Basics
Susan Quinn
e-Book, -, 2010 · -
Microeconomics
Gavrila-Paven I.
Seria Didactica, Alba Iulia, 2014 · -
Business Communication and Public Relations
Gavrila-Paven I.
Seria Didactica, Alba Iulia, 2014 · -
Marketing Management: A Strategic Planning Approach
Buell, Victor P.
Mcgraw-Hill Book Company, -, - · -
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