Course CAV 2028 · Year II · Summer 2026-2027

Radio, TV, and Media Formats

Compulsory course in Cinematography, photography, media (Audiovisual communication, screenwriting, media advertising, filmology), taught by Florin - Alexandru Iordache.

Overview

Lecturer
Florin - Alexandru Iordache
Seminar tutor
Florin - Alexandru Iordache
Type of course
Compulsory
Language of instruction
English
Erasmus language
English, French
Domain
Visual arts
Field of study
Cinematography, photography, media (Audiovisual communication, screenwriting, media advertising, filmology)
Form of education
Full-time
Form of instruction
Class / Seminary
Credit awarded by
Grade
Teaching methods
Blended teaching: interactive lectures, scene breakdown screenings, hands-on directing and camera staging workshops, guided non-linear editing lab sessions, project-based production tasks, and peer-review screening critiques.
Entry requirements
Journalistic mindset and audiovisual sensibility; foundational knowledge of photography, literary genres, and artistic movements; standard computer operating skills.

Aims

To develop a comprehensive understanding of contemporary screen media formats (cultural-educational shows, docu-series, video essays, and streaming hybrids), analyzing their structural conventions, target audiences, and ethical frameworks.

To cultivate practical directing and visual grammar skills, training students in set and field blocking, camera movement, cinematic lighting, and shot coverage (180° rule, shot/reverse-shot).

To guide students through the end-to-end production of an original hybrid media project, from concept development (logline, synopsis, director's treatment) to professional master delivery adhering to media law and ethics.

To master narrative non-linear editing techniques, focusing on temporal continuity, pacing, cut-on-action, J/L-cuts, parallel editing, and cinematic sound design.

Course contents

1.Broadcast to Cinematic Media: Format evolution; shift from studio broadcast to streaming; director's role in modern media.
2. Visual Grammar & Coverage: Shot sizes, focal lengths, 180° rule, axis of action, shot/reverse-shot, master shot vs. coverage.
3. Directing (Blocking & Staging): Choreographing camera and subject motion; locked-off frames, fluid dynamics, and handheld aesthetics.
4. Cinematic Interview: Beyond news conventions; cinematic lighting, shallow depth of field, eyelines, authentic dramatic interaction.
5. Editing I – Continuity & Invisible Cuts: Spatial-temporal continuity, cut on action, eyeline/axis matching, seamless narrative flow.
6. Editing II – Pacing & Montage: Kuleshov effect, J/L-cuts, graphic/audio match cuts, jump cuts, and cross-cutting to build suspense.
7. Cinematic Feature & Video Essay: Non-linear structures, associative editing, voiceover, and visual rhythm.
8. Directing Non-Fiction: Observational (cinéma vérité), participatory, and reflexive styles; unscripted reality and ethics.
9. Non-Fiction Project Development: Concept to treatment; loglines, synopses, director's treatments, and pitch proposals.
10. Preproduction & Directing Scripts: Technical scripts, shot lists, visual storyboards, location scouting, and scene previs.
11. Hybrid Digital & Streaming Formats: Docu-series, docudramas, serialized short-form fiction; pacing for on-demand platforms.
12.Cultural, Science & Entertainment Formats: Narrative design, directing approaches, editorial pacing, and target audiences.
13. Cinematic Sound Design & Fine Cut: Diegetic/non-diegetic audio, soundscapes, micro-rhythm pacing, and master delivery.
14. Audiovisual Law & Ethics: Regulatory codes (CNA), copyright licensing, subject consent forms, and documentary ethics.

Learning outcomes

CLO 1 (Concept): Develop hybrid screen formats (cinematic interviews, docu-series, video essays) using standard treatments and scripts.
CLO 2 (Directing): Apply visual grammar, camera placement, blocking, and coverage on set and field.
CLO 3 (Editing): Execute non-linear editing, continuity cutting, pacing, J/L-cuts, and montage theory.
CLO 4 (Sound & Delivery): Integrate multi-track sound design and deliver compliant master cuts.
CLO 5 (Ethics): Collaborate in production crews adhering to media law and ethics.

Assessment

Evaluation: Lab exercises (directing/editing drills: 40%), final media project (hybrid show/doc: 40%), oral defense (20%). Criteria: Concept & directing (25%), editing pacing & continuity (25%), sound design (20%), ethics & technical master (30%).

Recommended reading

The Visual Story: Creating the Visual Structure of Film, TV, and Digital Media
Bruce Block
Routledge, New York, 2021 · 351
Specificul imaginii de televiziune
Florin Țolaș
Editura Eikon, Cluj-Napoca, 2021 · 190
Bazele imaginii de film si televiziune
Dan Curean
Presa Universitară Clujeană, Cluj-Napoca, 2019 · 170