Type of course: | Compulsory |
Language of instruction: | Romanian |
Erasmus Language of instruction: | English |
Name of lecturer: | Carmen Paștiu |
Seminar tutor: | Carmen Paștiu |
Form of education | Full-time |
Form of instruction: | Class |
Number of teaching hours per semester: | 56 |
Number of teaching hours per week: | 4 |
Semester: | Autumn |
Form of receiving a credit for a course: | Grade |
Number of ECTS credits allocated | 6 |
1. Introduction in the agri-food marketing: Domain food products; The concept of agrifood marketing; The necessity and importance of the agrifood marketing;
2. Agri-food market: demand and consumption of agricultural products; Offer food products
3. Product Policy in the agrifood marketing: The nutritional value of food products; packaging; Quality food products; Standardization of food products; Strategies renewing supply of food products at the enterprise level and to market new products.
4. Price policy in the agro-food marketing: Prices in food products; Techniques intervention in setting price levels; Prices in agrifood marketing strategies; Fixing prices for a range of products.
5. Distribution Policy in the agrifood marketing: content, role and functions of distribution of food products; Distribution channels and intermediaries; Alternative distribution strategy.
6. Policy to promote food products: Forms promotion of agrifood products; Specific elements on the agrifood marketing communication at EU level; Strategies to promote organic products and agritourism
7.Organizing the marketing activity
- Ensuring a minimum level of knowledge of students in agrifood marketing
- Training of managerial economic thinking in terms of agrifood marketing
- Acquisition systems, methods and techniques specific overall agrifood marketing