Overview
Aims
to be able to develop a business plan using theoretical informations and corroborating them with practical information
collecting and using data and information in order to complete the business plan
to provide the minimum knowledge in the field of entrepreneurship to be applied in the field of trade, tourism, and services
to form a managerial economic thinking by means of entrepreneurship
Course contents
Introduction to Entrepreneurship
Identifying business ideas and opportunity evaluation. Business idea development. Business idea identifying.
Identifying business ideas and opportunity evaluation – part II. Methods for generating a business idea. Business idea screening
Business plan – the main instrument for planning a business
Exploring the market
Financial planning of the business
Management, leadership and ethics
Learning outcomes
Knowledge, understanding of the basic concepts, theories and methods of the field and area of specialization; their proper use in professional communication
Using basic knowledge to explain and interpret various types of concepts, situations, processes, projects, etc. associated with the field
Appropriate use of standard evaluation criteria and methods, in order to assess the quality, merits and limits of processes, programs, projects, concepts, methods and theories
Developing professional projects with the use of established principles and methods in the field
Assessment
Knowledge and understanding of the fundamental concepts, theories and methods in the field and speciality area; Drawing up professional projects with methods and principles acknowledged in the field.