Type of course: | Compulsory |
Language of instruction: | English |
Erasmus Language of instruction: | English |
Name of lecturer: | Andra Ursa |
Seminar tutor: | Andra Ursa |
Form of education | Full-time |
Form of instruction: | Class |
Number of teaching hours per semester: | 28 |
Number of teaching hours per week: | 2 |
Semester: | Summer |
Form of receiving a credit for a course: | Grade |
Number of ECTS credits allocated | 3 |
To develop the capacity of identifying and analyzing a large variety of economic texts (business administration, tourism, commerce, marketing).
To develop oral and written communication abilities with the adequate use of Business English standards.
To develop the ability to sustain an idea / opinion both in oral and in written business communication.
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S1. The world of Technology. Computers for research(Unit 1, Unit 2) 1.1. Vocabulary focus- computer jargon 1.2. Vocabulary focus –verb and noun suffixes 1.3. Vocabulary focus-abbreviations and acronyms S2. The world of Technology. Technological change(Unit 1, Unit 2) 2.1. Reading-using the Internet effectively 2.2. Reading-evaluating Internet search results 2.3. Writing-reporting research findings S3.People and Markets. Definition of marketing; importance of marketing(Unit 1,Unit 2) 3.1. Vocabulary focus-word sets: synonyms, antonyms 3.2. Vocabulary focus-common lecture language 3.3.Listening-using symbols and abbreviations in note-taking S4.People and Markets. Types of market; market research(Unit 1,Unit 2) 4.1. Vocabulary focus-countable/uncountable 4.2. Vocabulary focus-transitive/intransitive 4.3. Writing-summarizing a text S5. Products and Strategies. The role of a product(Unit 1,Unit 2) 5.1. Vocabulary focus-replacement subjects, synonyms 5.2. Reading-locating key information in complex sentences 5.3. Writing- paraphrasing S6. Products and Strategies. Product life cycle(Unit 1,Unit 2) 6.1. Vocabulary focus- countable/uncountable 6.2. Writing-writing complex sentences S7.Operations: producing the goods. The production process: input/transformation/output(Unit 1,Unit 2) 7.1. Vocabulary focus-compound nouns 7.2. Vocabulary focus-fixed phrases from business studies 7.3. Listening- understanding speaker emphasis
Lecture, Debate, Power point presentation.
Students use English correctly, fluently and adequately in oral and written business communication. Students can identify and analyze a large variety of economic texts (business, accounting, finance, banking).
Oral presentationInterview
Pearson Longman.,
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Cotton, D., Falvey, D., Kent, S.,
Market Leader Upper Intermediate, New Edition,Pearson Longman,
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Dubicka I., O’Keeffe, M.,
Market Leader. Advanced., Pearson Longman.,
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2007,
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