Intercultural Business Communication

Course Code: ME521 • Study year: II • Academic Year: 2024-2025
Domain: Philology - Masters • Field of study: English Language, Literature and Culture in European Context
Type of course: Compulsory
Language of instruction: English
Erasmus Language of instruction: English
Name of lecturer: Teodora Iordăchescu
Seminar tutor: Teodora Iordăchescu
Form of education Full-time
Form of instruction: Lecture
Number of teaching hours per semester: 28
Number of teaching hours per week: 2
Semester: Summer
Form of receiving a credit for a course: Grade
Number of ECTS credits allocated 10

Course aims:

1. Introduce students to the key concepts, theories, and practices of intercultural business communication.
2.Help students learn how to apply those concepts and theories to understanding and critically analyzing how cultural difference affect business communication and practices.
3. Raise students’ self-awareness of their own strengths and weaknesses in intercultural communication.
4.Develop effective intercultural communication skills in business.

Course Entry Requirements:


Course contents:

1. The Process of Communication. Models of Communication. Communication postulates

2. Definitions of culture. Models of culture. Edward T. Hall’s cultural factors

3. Trompenaars and HampdenTurner’s seven dimensions of culture 

4.  Hofstede’s 6 cultural dimensions

5. Business communication. Forms and networks 

6. Introduction to oral communication. Verbal s non-verbal communication

7. Socialising in business. Telephoning. Business interviews

8.  Business meetings. Presentations and oral reports

9. Negotiations techniques and strategies 

10. Characteristics of written business communication

11. Business letters. Notes and memos 

12. Employment correspondence

13. Business reports

14. Business contracts

Teaching methods:

Lecture (PowerPoint presentation), class discussion, debate, individual projects, experiments

Learning outcomes:

By the end of the course, students will be able to

1. use effectively the conceptual and theoretical framework to investigate cultural encounters (in a business setting)
1.1 undestand and apply research methods specific to intercultural business communication
1.2 understands complex cultural phenomena in a business context
1.3 apply the optimal research method so as to analyse a complex cultural phenomenon in business settings 
1.4 elaborate and present an interdisciplinary research paper, resorting to research methods from humanities and social sciences

Learning outcomes verification and assessment criteria:

1. Elaboration of a practice-based research paper in the field of intercultural business communication

Recommended reading:

Chaney, Lillian H. & Martin, Jeanette S., Intercultural Business Communication. 3 uppl., Prentice Hall. (285 s). ISBN 0- 13-141930-7, Upper Saddle River, NJ, 2004, 5-67.
Courtland Bovee & John V. Thill, Business Communication Today (9th Edition), Prentice Hall, London, 2007, 27-332.
Geert Hofstede, Cultures and Organizations: Software of the Mind, McGraw-Hill, New York, 1991, 3-256.