Strategic Management

Course Code: ECTS 315 • Study year: III • Academic Year: 2024-2025
Domain: Business Administration • Field of study: Economy of services, tourism and commerce
Type of course: Elective (1 of 3)
Language of instruction: Romanian
Erasmus Language of instruction: English
Name of lecturer: Mălina Darja
Seminar tutor: Anca Nichita
Form of education Full-time
Form of instruction: Class
Number of teaching hours per semester: 56
Number of teaching hours per week: 4
Semester: Autumn
Form of receiving a credit for a course: Grade
Number of ECTS credits allocated 4

Course aims:

to form the managerial economic thinking by means of strategic management
to provide the minimum knowledge in the field of strategic management
to assimilate systems, methods and techniques specific to strategic management

Course Entry Requirements:


Course contents:

1. Definition and content of strategic management. Strategic management features. Strategic management and strategic competitiveness. Strategic management process. Analysis of strategic inputs. Strategic intent and strategic mission. The stakeholders of a business organization. Those responsible for the organization's strategy. Advantages and limitations of strategic management.

2. The analysis of the internal environment. Company resources. Capabilities firm. Analysis of the activities that create value for a company. Company performance skills. The influencing factors for achieving competitive advantages

3. Components of the external environment. The globalization process. The analysis of the external environment. The subjective nature of environmental analysis. External environment analysis. Analysis of the industry. Competitor analysis.

4. The origin and evolution of the concept of strategy. Strategy components. Typology of strategies

Teaching methods:

Lecture, Discussions.

Learning outcomes:

Identifying the role and importance of practicing strategic management in organizations

Defining specific concepts for the strategic management

Using patterns of strategic management

Plan, develop, implement and evaluate a company's overall strategy

Learning outcomes verification and assessment criteria:

Written test examination - 70%,Verification during the semester (project) - 30%.

Recommended reading:

Strategic Management for Senior Leaders. A Handbook for Implementation, Denise Lindsey Wells, e-Book
Strategic Management, Eli Jamison, ‎Joseph Simpson, ‎Pankaj Kumar, 2020, e-book
Strategic management: A Conceptual, BHANDARI, 2013, e-book