Overview
Lecturer
Daniel Adrian Gârdan
Seminar tutor
Daniel Adrian Gârdan
Type of course
Compulsory
Language of instruction
English
Erasmus language
English
Domain
Business Administration - Masters
Field of study
Business Administration (in English)
Form of education
Full-time
Form of instruction
Class / Seminary
Credit awarded by
Grade
Teaching methods
Lecture, Discussions, Exemplifications
Aims
- Identifying the websites that reach their goal
- Clarification and application of the concepts: Brain, Attitude and Motivation - BAM; Location-Location-Location; Information-Information-Information
- Understanding how e-business really works
Course contents
- Introduction to E-Commerce and E-Business
- The Internet Environment for E- Commerce
- Electronic Data Interchange to E-Commerce
- The Internet & Extranet for E-Commerce
- Security Framework
- Business Process Reengineering
- Legal Issues
- Management of Change
- Cyber Security and Crime
- Case Study
Learning outcomes
- Understanding basic concepts in E-Business
- Maintaining the main E-Business specific tools
- Correctly identify the pages and constituents of E-commerce and E-Business sites
- Identifying the steps needed to expand / convert a Classic Business in E-Business
Assessment
Multiple Choice Exam 50%, E-Business Plan (Project) 50%
Recommended reading
E-Commerce: Fundamentals And Applications
Chan. H., Lee. R., Dillon. T., and Chang. E
Student ed. New Delhi: Willey India (P.) Ltd., -, 2008 · -
E-Commerce: The Cutting Edge of Business
Bajaj. K. K., and Nag. D
2nd ed. New Delhi: Tata McGraw-Hill., -, 2009 · -
An Advanced Guide To Ecommerce, Litlangs Publishing, 1110 Roberto del Rio, Depto. 401, Providencia, Santiago, Chile)
Holcombe, C. (editor)
-, -, - · -