|Type of course:||Compulsory|
|Language of instruction:||English|
|Erasmus Language of instruction:||English|
|Name of lecturer:||Andreea Cipriana Muntean|
|Seminar tutor:||Ruxandra Lazea|
|Form of education||Full-time|
|Form of instruction:||Class|
|Number of teaching hours per semester:||56|
|Number of teaching hours per week:||4|
|Form of receiving a credit for a course:||Grade|
|Number of ECTS credits allocated||4|
1. Introduction to consumer behavior; 2. Purchase decision making; 3. Psychological factors influencing consumer behavior (perception, motivation, learning, attitude, personality; 4. Social factors influencing consumer behavior (family, social groups, social classes, culture, subculture); 5. Direct influences on consumer behavior (demographics, economics and marketing-mix factors).
• To acquire an understanding of the psychological processes that underlie the effectiveness of marketing strategy in terms of impact on consumer behavior • Understand how and why marketers craft particular messages to appeal to consumers and to understand the strategic importance of this process for businesses. • Developing the tools needed to analyze this process from a consumer and a business viewpoint.