Overview
Lecturer
Iulia Cristina Iuga
Seminar tutor
Iulia Cristina Iuga
Type of course
Compulsory
Language of instruction
Romanian
Erasmus language
English
Domain
Marketing
Field of study
Marketing
Form of education
Full-time
Form of instruction
Class
Credit awarded by
Grade
Teaching methods
Lecture, conversation, exemplification.
Entry requirements
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Aims
The aim of this field of study is to provide a specialized training for a future entrepreneurial activity.
To make students acquire the main elements specific to SMEs and the ability to practically operate with the se elements; deepening the knowledge in business; correct defining of the study subject of small business marketing, and establishing the relationships that this discipline has with
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Course contents
Cap. 1. SMEs – CONCEPT, DEFINITION, CLASIFICTION
Cap. 2. THE ROLE OF SMEs IN A DOMESTIC ECONOMY AND IN EUROPEAN UNION
Cap. 3. THE METHODOLOGY REGARDING THE AUTHORIZING DOCUMENTATION OF THE SMEs
Cap. 4. SMEs MARKET STRATEGIES
Cap. 5. SMEs MARKETING STRATEGIES
Cap. 6. FINANCING THE SMEs
Learning outcomes
Issues regarding the marketing strategies and techniques specific to SMEs for increasing financial performance, for risk assessment and the vulnerabilities of these economic entities, and also specific strategies for trading in the entrepreneurial area are considered.
This subject contributes to shaping and strengthening the marketing and managerial vision on SMEs activity, presenting both conceptual issues, methodological and quantitative tools for measuring the phenomena and risks in small business.
Assessment
Written exam – 75%; verification during semester – 25%.
Recommended reading
• A. Hinescu, I. Iuga , N. Fleser, Marketing, EdituraRisoprint, ClujNapoca, 2005
• DUCROCQ, Cedric, La distribution, Ed. Vuibert, Paris, 2005
• Kotler, Ph., Managementul Marketingului, Editura Teora, Bucureşti, 2008.