Course aims:

The aim of this field of study is to provide a specialized training for a future entrepreneurial activity.
To make students acquire the main elements specific to SMEs and the ability to practically operate with the se elements; deepening the knowledge in business; correct defining of the study subject of small business marketing, and establishing the relationships that this discipline has with
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Course Entry Requirements:

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Course contents:

Cap. 1. SMEs – CONCEPT, DEFINITION, CLASIFICTION Cap. 2. THE ROLE OF SMEs IN A DOMESTIC ECONOMY AND IN EUROPEAN UNION Cap. 3. THE METHODOLOGY REGARDING THE AUTHORIZING DOCUMENTATION OF THE SMEs Cap. 4. SMEs MARKET STRATEGIES Cap. 5. SMEs MARKETING STRATEGIES Cap. 6. FINANCING THE SMEs

Teaching methods:

Lecture, conversation, exemplification.

Learning outcomes:

Issues regarding the marketing strategies and techniques specific to SMEs for increasing financial performance, for risk assessment and the vulnerabilities of these economic entities, and also specific strategies for trading in the entrepreneurial area are considered. This subject contributes to shaping and strengthening the marketing and managerial vision on SMEs activity, presenting both conceptual issues, methodological and quantitative tools for measuring the phenomena and risks in small business.

Learning outcomes verification and assessment criteria:

Written exam – 75%; verification during semester – 25%.

Recommended reading:

• A. Hinescu, I. Iuga , N. Fleser, Marketing, EdituraRisoprint, ClujNapoca, 2005
• DUCROCQ, Cedric, La distribution, Ed. Vuibert, Paris, 2005
• Kotler, Ph., Managementul Marketingului, Editura Teora, Bucureşti, 2008.