The marketing of tourist destinations

Course Code: AACTS 112 • Study year: I • Academic Year: 2024-2025
Domain: Business Administration - Masters • Field of study: Business administration in tourism and services trade
Type of course: Compulsory
Language of instruction: Romanian
Erasmus Language of instruction: No Erasmus+ Language
Name of lecturer: Claudia Olimpia Moisă
Seminar tutor: Claudia Olimpia Moisă
Form of education Full-time
Form of instruction: Class / Seminary
Number of teaching hours per semester: 42
Number of teaching hours per week: 3
Semester: Autumn
Form of receiving a credit for a course: Grade
Number of ECTS credits allocated 7

Course aims:

Acquiring theoretical and practical knowledge in the fields of tourism business administration, trade, services;
Understanding how to develop business plans and feasibility studies;
Understanding and mastering the specific tourism marketing policies according to the typology of the range products and the target audience;

Course Entry Requirements:


Course contents:

1. Introductory elements in tourism marketing
2. The tourist market. Tourist destination.
3. Aspects regarding the individual behavior of the tourist
4. Marketing research in tourism
5. The tourist product policy is specific to tourist destinations
6. Distribution policy in the field of tourism
7. Tourism pricing and tariff policy
8. Promotional policy in tourism

Teaching methods:

Lecture, presentation, discussions

Learning outcomes:

Knowing how to run a business in tourism; knowledge  of  the internal tourist environment and its analysis; mastering the methods of study and
optimal selection of the tourist market.

Learning outcomes verification and assessment criteria:

Written exam- 60%; continuous assessment - 340%.

Recommended reading:

Balaure V, Marketing, Editura Uranus, Bucharest, 2006, -.
Balaure V., Cătoiu, I., Vegheş, C, Marketing Turistic, Editura Uranus, Bucharest, 2005, -.
-, -, -, -, -, -.