Overview
Lecturer
Carmen Paștiu
Seminar tutor
Carmen Paștiu
Type of course
Compulsory
Language of instruction
Romanian
Erasmus language
English
Domain
Marketing
Field of study
Marketing
Form of education
Full-time
Form of instruction
Class
Credit awarded by
Grade
Teaching methods
Lecture, Discussions.
Entry requirements
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Aims
Capacity development of knowledge and understanding of the basic concepts related to promotional activities
Study of the main concepts regarding promotional campaigns from the organization, the actual development to the quantification the effectiveness of these campaigns
The understanding and establishing promotional strategies within an organization / enterprise
Course contents
1. Marketing communication
2. Promotional communication
3. Publicity
4. Sales promotion
5. Public relations
6. Direct marketing
7. CONTINUOUS COMMUNICATION TECHNIQUES
Learning outcomes
According to the requirements of the labor market, the course will provide students the opportunities and skills to do : understanding and establishing promotional strategies within an organization / enterprise
Developing the capacity of knowledge, understanding and organizing a promotional campaign
Assessment
Written test examination - 70%, Verification during the semester (project) - 30%.
Recommended reading
• McCarthy, Jerome E. (1964). Basic Marketing. A Managerial Approach. Homewood, IL: Irwin. p. 769.
• Rajagopal (2007). Marketing dynamics theory and practice. New Delhi: New Age International.
• Boone, Louis; Kurtz, David (1974). Contemporary marketing. Hinsdale, Ill: Dryden Press.
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