| Type of course: | Compulsory |
| Language of instruction: | Romanian |
| Erasmus Language of instruction: | English |
| Name of lecturer: | Carmen Paștiu |
| Seminar tutor: | Carmen Paștiu |
| Form of education | Full-time |
| Form of instruction: | Class |
| Number of teaching hours per semester: | 56 |
| Number of teaching hours per week: | 4 |
| Semester: | Autumn |
| Form of receiving a credit for a course: | Grade |
| Number of ECTS credits allocated | 5 |
Capacity development of knowledge and understanding of the basic concepts related to promotional activities
Study of the main concepts regarding promotional campaigns
from the organization, the actual development to the quantification
the effectiveness of these campaigns
The understanding and establishing promotional strategies within an organization / enterprise
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1. Marketing communication 2. Promotional communication 3. Publicity 4. Sales promotion 5. Public relations 6. Direct marketing 7. CONTINUOUS COMMUNICATION TECHNIQUES
Lecture, Discussions.
According to the requirements of the labor market, the course will provide students the opportunities and skills to do : understanding and establishing promotional strategies within an organization / enterprise Developing the capacity of knowledge, understanding and organizing a promotional campaign
Written test examination - 70%, Verification during the semester (project) - 30%.
• McCarthy, Jerome E. (1964). Basic Marketing. A Managerial Approach. Homewood, IL: Irwin. p. 769.
• Rajagopal (2007). Marketing dynamics theory and practice. New Delhi: New Age International.
• Boone, Louis; Kurtz, David (1974). Contemporary marketing. Hinsdale, Ill: Dryden Press.
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