Overview
Lecturer
Sebastian Claudiu Stefani
Seminar tutor
Sebastian Claudiu Stefani
Type of course
Compulsory
Language of instruction
English
Erasmus language
English
Domain
Sociology - Masters
Field of study
Development and management of human resources
Form of education
Full-time
Form of instruction
Lecture
Credit awarded by
Grade
Teaching methods
Lecture, conversation, examples
Entry requirements
none
Aims
The objective of the discipline is to provide students with the main information related to the development of organizational marketing policies and branding strategy. in the case of an organization.
none
none
Course contents
- What is organizational market
- What is branding
- Types of organizational branding
Learning outcomes
Developing the ability to know and understand the basic concepts of organizational marketing
• Development of the capacity to analyze the current situation of a company
• Understanding the policies that can be applied in the field of organizational marketing
• Capacity building develop an organizational marketing plan
• Understanding and applying the concept of branding.
Assessment
Written exam and project
Recommended reading
Marketing
Balaure B.
Uranus, Bucuresti, 2003 · 250
Marketing
Bruhn, M.,
Editura Economica, Bucuresti, 1999 · 305
Marketing, note de curs
Muntean Andreea
Editura Didactica, Alba Iulia, 2019 · 320