Overview
Lecturer
Maria Elisabeta Mureșan
Seminar tutor
Maria Elisabeta Mureșan
Type of course
Compulsory
Language of instruction
English
Erasmus language
English
Domain
Marketing
Field of study
Marketing
Form of education
Full-time
Form of instruction
Class
Credit awarded by
Grade
Teaching methods
Lecture, Debate, Power point presentation.
Entry requirements
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Aims
1.To develop the capacity of identifying and analyzing a large variety of economic texts (business administration, tourism, commerce, marketing).
2. To develop oral and written communication abilities with the adequate use of Business English standards.
3. To develop the ability to sustain an idea / opinion both in oral and in written business communication.
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Course contents
S1. The Business of Business. Types of business ( Unit 1, Unit 2)
S2. The Business of Business. The history of businesses( Unit 1, Unit 2)
S3.The Organization of Work. Structure of organizations( Unit 1, Unit 2)
S4. The Organization of Work .Leadership and teams( Unit 1, Unit 2)
S5.Getting the Work Done. Poductivity( Unit 1, Unit 2)
S6. Getting the Work Done. Theories of motivation( Unit 1, Unit 2)
S7. Getting the Work Done. Management by objectives( Unit 1, Unit 2)
Learning outcomes
Students use English correctly, fluently and adequately in oral and written business communication.
Students can identify and analyze a large variety of economic texts (business, accounting, finance, banking).
Assessment
Oral presentation Interview
Recommended reading
• Business English Dictionary. (2007). Pearson Longman. New Edition.
• Cotton, D., Falvey, D., Kent, S. (2006). Market Leader Upper Intermediate. New Edition, Pearson Longman.
• Dubicka I., O’Keeffe, M. (2007). Market Leader. Advanced. Pearson Longman.
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