Course AA 125.1 · Year I · Summer 2019-2020

BUSINESS ENGLISH

Compulsory course in Business Administration (in English), taught by Maria Elisabeta Mureșan.

This course page is from 2019-2020 and is archived.
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Overview

Lecturer
Maria Elisabeta Mureșan
Seminar tutor
Maria Elisabeta Mureșan
Type of course
Compulsory
Language of instruction
English
Erasmus language
English
Domain
Business Administration
Field of study
Business Administration (in English)
Form of education
Full-time
Form of instruction
Class
Credit awarded by
Grade
Teaching methods
Lecture, Debate, Power point presentation.
Entry requirements
-

Aims

To develop the capacity of identifying and analyzing a large variety of economic texts (business administration, tourism, commerce, marketing).

To develop oral and written communication abilities with the adequate use of Business English standards.

To develop the ability to sustain an idea / opinion both in oral and in written business communication.

Course contents

S1. The world of Technology. Computers for research(Unit 1, Unit 2) 1.1. Vocabulary focus- computer jargon 1.2. Vocabulary focus –verb and noun suffixes 1.3. Vocabulary focus-abbreviations and acronyms S2. The world of Technology. Technological change(Unit 1, Unit 2) 2.1. Reading-using the Internet effectively 2.2. Reading-evaluating Internet search results 2.3. Writing-reporting research findings S3.People and Markets. Definition of marketing; importance of marketing(Unit 1,Unit 2) 3.1. Vocabulary focus-word sets: synonyms, antonyms 3.2. Vocabulary focus-common lecture language 3.3.Listening-using symbols and abbreviations in note-taking S4.People and Markets. Types of market; market research(Unit 1,Unit 2) 4.1. Vocabulary focus-countable/uncountable 4.2. Vocabulary focus-transitive/intransitive 4.3. Writing-summarizing a text S5. Products and Strategies. The role of a product(Unit 1,Unit 2) 5.1. Vocabulary focus-replacement subjects, synonyms 5.2. Reading-locating key information in complex sentences 5.3. Writing- paraphrasing S6. Products and Strategies. Product life cycle(Unit 1,Unit 2) 6.1. Vocabulary focus- countable/uncountable 6.2. Writing-writing complex sentences S7.Operations: producing the goods. The production process: input/transformation/output(Unit 1,Unit 2) 7.1. Vocabulary focus-compound nouns 7.2. Vocabulary focus-fixed phrases from business studies 7.3. Listening- understanding speaker emphasis

Learning outcomes

Students use English correctly, fluently and adequately in oral and written business communication. Students can identify and analyze a large variety of economic texts (business, accounting, finance, banking).

Assessment

Oral presentation Interview

Recommended reading

Business English Dictionary.
Pearson Longman.
New Edition., -, 2007 · -
Market Leader Upper Intermediate
Cotton, D., Falvey, D., Kent, S.
New Edition,Pearson Longman, -, 2006 · -
Market Leader. Advanced.
Dubicka I., O’Keeffe, M.
Pearson Longman., -, 2007 · -