Overview
Lecturer
Silvia - Stefania Maican
Seminar tutor
Silvia - Stefania Maican
Type of course
Compulsory
Language of instruction
Romanian
Erasmus language
English
Domain
Marketing
Field of study
Marketing
Form of education
Full-time
Form of instruction
Class
Credit awarded by
Grade
Teaching methods
Lecture, Discussions, Practical Work using the SPSS software.
Entry requirements
- Marketing Research
Aims
- Ensure a minimum level of knowledge in the analysis of marketing students;
- Formation of economic thinking in terms of marketing management;
-Acquisition systems, methods and techniques specific marketing information analysis using SPSS.
Course contents
1. Data analysis and marketing research
2. The role of marketing research
3. The phases of the research process and the role of data analysis
4. The nature of information. Types of information.Population samples and features.Data tables
5. Elementary transformations on data tables and charts
6. Market research.Investigation area.Measure the significance of the differences between different groups of data. TestingHypothesis.Tables of quota
7. Measuring the association relationship between variables. Correlation and regression
8. Methods for forecasting. The nature of forecasts.Forecasting Methods
9. Introduction to SPSS. Preparing structuring and presenting the data in SPSS.Defining and entering data. Data systematization. Data transformation. Graphical representation of a distribution in SPSS.Charts for distributions of a quantitative variable.Distributions of a variable graphics quality.Bivariate distributions graphics
10. Correlation and regression analysis using SPSS. Correlation analysis. Regression analysis
Learning outcomes
To facilitate the complex process of marketing research organization and analysis
Assessment
Written test examination - 60%, Verification during the semester (project in SPSS) - 40%.
Recommended reading
Marketing Research with SPSS
Wim Janssens (Prof.),Patrick De Pelsmacker,Patrick Van Kenhove,
Prentice Hall,, New York,, 2008 · 130
Marketing Research
Burns, A.C., Bush, R.,
Prentince Hall,, New York,, 2006 · 450
Marketing Research and Information
Housden M.,
Prentince Hall,, New York,, 2007 · 350