This course is archived

Go here to see courses for the same faculty and study cycle, of current academic year

BUSINESS ENGLISH

Course Code: MPV 114.1 • Study year: I • Academic Year: 2019-2020
Domain: Marketing - Masters • Field of study: Marketing and sales promotion
Type of course: Compulsory
Language of instruction: English
Erasmus Language of instruction: English
Name of lecturer: Teodora Iordăchescu
Seminar tutor: Teodora Iordăchescu
Form of education Full-time
Form of instruction: Class
Number of teaching hours per semester: 28
Number of teaching hours per week: 2
Semester: Autumn
Form of receiving a credit for a course: Grade
Number of ECTS credits allocated 6

Course aims:

1.To develop the capacity of identifying and analyzing a large variety of economic texts (business, accounting, finance, banking).
2. To develop oral and written communication abilities with the adequate use of Business English standards.
3. To develop the ability to sustain an idea / opinion both in oral and in written business communication.

Course Entry Requirements:

-

Course contents:

Unit 1: Communication Unit 2: Building Relationships Unit 4: Job Satisfaction Unit 5: Risk Unit 6: E-Commerce Unit 7: Team Building Unit 8: Customer Service Unit 9: Crisis Management Unit 10: Management Styles Unit 11: Takeovers And Mergers Unit 12: Corporate Responsibility Unit 13: Competition Unit 14: Incoterms

Teaching methods:

Lecture, debate, Power point presentation.

Learning outcomes:

Students use English correctly, fluently and adequately in oral and written business communication. Students can identify and analyze a large variety of economic texts (business, accounting, finance, banking). MANDATORY ASSIGNMENTS Projects, Essays, Portfolio

Learning outcomes verification and assessment criteria:

ORAL PRESENTATION INTERVIEW TWO-WAY DISCUSSION

Recommended reading:

Cotton, D., Falvey, D., Kent, S.7, Market Leader Upper Intermediate. New Edition, Pearson Longman, London, 2006,
Dubicka I., O’Keeffe, M., Market Leader. Advanced, Pearson Longman, London, 2007,
Herţeg, C., English for Business, Seria Didactica, Alba Iulia, 2014,