Overview
Lecturer
Teodora Iordăchescu
Seminar tutor
Teodora Iordăchescu
Type of course
Compulsory
Language of instruction
English
Erasmus language
English
Domain
Marketing - Masters
Field of study
Marketing and sales promotion
Form of education
Full-time
Form of instruction
Class
Credit awarded by
Grade
Teaching methods
Lecture, debate, Power point presentation.
Entry requirements
-
Aims
1.To develop the capacity of identifying and analyzing a large variety of economic texts (business, accounting, finance, banking).
2. To develop oral and written communication abilities with the adequate use of Business English standards.
3. To develop the ability to sustain an idea / opinion both in oral and in written business communication.
Course contents
Unit 1: Communication
Unit 2: Building Relationships
Unit 4: Job Satisfaction
Unit 5: Risk
Unit 6: E-Commerce
Unit 7: Team Building
Unit 8: Customer Service
Unit 9: Crisis Management
Unit 10: Management Styles
Unit 11: Takeovers And Mergers
Unit 12: Corporate Responsibility
Unit 13: Competition
Unit 14: Incoterms
Learning outcomes
Students use English correctly, fluently and adequately in oral and written business communication.
Students can identify and analyze a large variety of economic texts (business, accounting, finance, banking).
MANDATORY ASSIGNMENTS
Projects, Essays, Portfolio
Assessment
ORAL PRESENTATION INTERVIEW TWO-WAY DISCUSSION
Recommended reading
Market Leader Upper Intermediate. New Edition
Cotton, D., Falvey, D., Kent, S.7
Pearson Longman, London, 2006
Market Leader. Advanced
Dubicka I., O’Keeffe, M.
Pearson Longman, London, 2007
English for Business
Herţeg, C.
Seria Didactica, Alba Iulia, 2014