Overview
Aims
The main objective of the course is to familiarize students with concepts of external marketing, internal marketing, interactive marketing services firm, etc.
The course focuses also on clarifying the content services market and especially the service consumer behavior.
Knowledge, understanding concepts, theories and methods of marketing basic services and area of specialization; their appropriate use in professional communication marketing
Use the knowledge base for explanation and interpretation of various types of concepts, situations, processes, projects, etc. domain associated services marketing
Applying the basic principles and methods for solving problems / situations well defined conditions typical domain expert assistance
Course contents
Learning outcomes
Assessment
Written test examination - 60%, Verification during the semester (project) - 40%.