Type of course: |
Compulsory |
Language of instruction: |
Romanian |
Erasmus Language of instruction: |
English |
Name of lecturer: |
Vlad Zeno Millea |
Seminar tutor: |
Vlad Zeno Millea |
Form of education |
Full-time |
Form of instruction: |
Class / Seminary |
Number of teaching hours per semester: |
56 |
Number of teaching hours per week: |
4 |
Semester: |
Summer |
Form of receiving a credit for a course: |
Grade |
Number of ECTS credits allocated |
6 |
Course aims:
To functionally appropriate the theoretical apparatus appropriate to the sociological study of public opinion
To master the operational concepts of mass communication sciences
To train the skills of analysis and sociological interpretation of mass communication
Course Entry Requirements:
N/A
Course contents:
Introductory notions.
Functional analysis of mass communication
Communication modeling
Forming public opinion and opinion polls
The media
Ways to explain the process of mass communication
The effects of mass communication
Information society - theories and components
Information management and manipulation
Deontology of mass communication and freedom of information
Persuasion and manipulation
Opinion poll
Rumors as a form of expression of opinions
Teaching methods:
Lecture, dialogue, debate
Learning outcomes:
Knowledge of the basic notions and of themechanisms for developing human communication relationships, the functioning of social entities and the development of fundamental social processes.
Learning outcomes verification and assessment criteria:
A paper dealing with the subject of public opinion written in 2 hours (60% of the final grade) and a research design for public opinion (40% of the final grade)
Recommended reading:
Jelke Bethlehem,
Understanding Public Opinion Polls, Taylor & Francis
, -
, 2017
, 286
Atkinson Mary Layton,
Dynamics of Public Opinion, Cambridge University Press
, -
, -
, 75
David L. Weakliem,
Public Opinion, Polity Press
, -
, -
, -