INTERNATIONAL MARKETING

Course Code: BA323 • Study year: III • Academic Year: 2022-2023
Domain: Business Administration • Field of study: Business Administration (in English)
Type of course: Compulsory
Language of instruction: English
Erasmus Language of instruction: English
Name of lecturer: Andreea Cipriana Muntean
Seminar tutor: Andreea Cipriana Muntean
Form of education Full-time
Form of instruction: Class
Number of teaching hours per semester: 56
Number of teaching hours per week: 4
Semester: Summer
Form of receiving a credit for a course: Grade
Number of ECTS credits allocated 4

Course aims:

Upon satisfactory completion of this course competency, a student should have the ability to analyze, discuss, describe, and demonstrate the marketing processes and strategies that firms utilize when marketing their products ion foreign countries.
Upon satisfactory completion of this course competency, a student should have the ability to analyze, discuss, describe, and demonstrate the marketing processes and strategies that firms utilize when marketing their products ion foreign countries.
Upon satisfactory completion of this course competency, a student should have the ability to analyze, discuss, describe, and demonstrate the marketing processes and strategies that firms utilize when marketing their products ion foreign countries.

Course Entry Requirements:

-

Course contents:

1. Introduction to international marketing; 2. International marketing environment; 3. Entering a new market; 4. International marketing mix: product, price, placement, promotion

Teaching methods:

Lecture, Discussions

Learning outcomes:

• To understand how companies adjust their international strategies based on the global environmental changes (e.g., globalization); • To build skills and respect toward the understanding of cultures of nations by critically analyzing the social, political, legal, and economic forces that affect the business performance of international marketing,

Learning outcomes verification and assessment criteria:

Written test examination - 70%. Verification during the semester- 30%.

Recommended reading:

-, • CZINKOTA, Michael R. RONKAINEN, Ilkka A, INTERNATIONAL MARKETING, (2007), - , - , - , -
-, • MUHLBACHER, Hans, INTERNATIONAL MARKETING: A global perspective, (2006), - , - , - , -
-, • Isobel DOOLE; Robin LOWE; Chris PHILLIPS INTERNATIONAL MARKETING STRATEGY: Analysis, Development and Implementation, (1998), - , - , - , -
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