Course aims:

Familiarizing learners with the concepts of public relations and advertising as ways of organizational communication.
Student knowledge of stress-generating factors, conflict theories, and ways to manage conflicting solutions at the level of organizations to streamline work processes
Familiarizing with the concept of public-private and private-privat partnership in business development.

Course Entry Requirements:

N/A

Course contents:

1. Concept of communication: content, structure, functions

2. Communication and language.

3. Public relations and advertising

4. Organizational communication

5. Strategies to prevent and reduce organizational conflicts. Causes of dysfunctional organizational conflicts. Stress factors at executive and managerial level 

6. Strategies to prevent and reduce organizational conflicts. 

7. Work motivation in local organizations, conflict-generating issue

8. The concept of partnership (public-private and private-privat). Social services and public-private partnership . The subcontracting process.

Teaching methods:

Lecture Conversation Illustrations

Learning outcomes:

Developing Master students' knowledge on the importance of communication in the economic field, communication and public relations at the level of public-private and private-public organizations and partnerships in business development.

Learning outcomes verification and assessment criteria:

Final Exam 60%, Participation in debates 40%

Recommended reading:

Institutul European din România, Manualul afacerilor europene, -, Bucharest, 2005, -.
Gavrilă-Paven Ionela, Business Communication and Public Relations, UAB, Alba Iulia, 2013, -.
Ştefan Prutianu, Comunicare şi negociere în afaceri, -, Iasi, 1998, -.