Overview
Lecturer
Ruxandra Lazea
Seminar tutor
Ruxandra Lazea
Type of course
Compulsory
Language of instruction
Romanian
Erasmus language
English
Domain
Marketing
Field of study
Marketing
Form of education
Full-time
Form of instruction
Class
Credit awarded by
Grade
Teaching methods
Lecture, Discussions.
Entry requirements
-
Aims
Acquiring of theoretical and practical knowledge in the fields of business administration in tourism,
-Familiarize students with trade and services regarding specific elements in tourism marketing.
-Make a marketing mix in tourism marketing
Course contents
1. Main components in tourism marketing
2. The external environment of the touristic company
3. Touristic market
4. Forecasting elements possible to be used in the touristic market
5. Methods and techniques that can be used in forecasting economic phenomena in the touristic market
6. Aspects regarding tourists consumers behavior
7. Marketing research in tourism
8. Marketing information system used in the touristic activity
9. Product policy
10. Price policy
11. Distribution policy
12. Promotional policy
Learning outcomes
Presentation and discussion of new approaches about theoretical and practical solutions in tourism marketing.
Accomplishing an contribution to the training of the specialists in the production and marketing of products in domestic and international market because the service sector appears to be found as being in the developing state not only compared with the developed countries with stable market economy but also with the neighboring countries, imposing reconsideration.
Knowledge of the role in the service sector in the economic development strategy.
Assessment
Written test examination - 70%, project presentation- 30%.
Recommended reading
Marketing
Hinescu A., ş.a
Editura ETA, Cluj Napoca, 1997 · -
Elemente de marketing turistic
Stremţan F
Seria Didactica, Alba- Iulia, 2007 · -
Marketing
Balaure V (coordonator) ş. a
Editura Uranus, Bucureşti, 2002 · -