The main objective of this subject is concerned with the idea of entrepreneurship in a social, cultural and economic context, and the role that entrepreneurship plays in the idea development and value creation.
The second objective –regarding Business development- is concerned with how a business can be developed. It is also concerned with further development of business ideas, the need for changing the form of a business organization and different management strategies, organizing, economy, personnel policies and marketing
Ethics and environmental issues are also included in this main subject area

N/A

Introduction to Entrepreneurship

Creating and starting a Venture

The Business Plan

Financing and Managing the New Venture

New Venture Expansion Strategies and Issues

 

lecture, discussions, practical presentations

Creative application of research and problem-solving techniques in business management

Written test examination - 70%,Verification during the semester (project) - 30%.

P. Sneha, Entrepreneurship, Chadalawada Nagar , Tirupati , 2019 , 101
Quarz+Co, Introduction in Business Management, Quarz+Co , London , 2020 , 72
Silvio M. Brondoni, Competitive Business Management: A Global Perspective, Emerald , London , 2018 , 100