Students will learn to use specific social – political marketing concepts that they will use in their practice.
Applying some basic principles and methods for solving well defined problems and situations regarding social / political marketing under qualified assistance conditions;
Appropriate use of criteria for evaluating processes, concepts and theories regarding social / political marketing;
Elaboration of professional projects related to social and / or political marketing.

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1. Classic marketing and the social aspects of its intensive development 2. The characteristics of social marketing 3. The characteristics of political marketing 4. The emergence and development of social-political marketing 5. The external marketing environment of social and political organizations 6. The market of social and political organizations 7. Social-political marketing research - concept, particularities, area, typology, history, approach 8. Documentary study in social-political marketing 9. Qualitative research in social-political marketing 10. Quantitative research in social-political marketing 11. Social-political marketing strategies 12. Management of human, time and financial resources in social and political organizations 13. Social marketing and political marketing in the online environment 14. Evaluation of the marketing activities of social and political organizations

Lectures, Discussions, Study Cases, Campaign Examples

- Ensuring the students with a minimum level of knowledge in social – political marketing - Application of basic principles and methods for solving problems and defined situations related to socio-political marketing - Appropriate use of the criteria for assessment of processes, concepts and theories of social and political marketing - Development of professional socio-political marketing projects

Written test examination - 60%, Verification during the semester (project) - 40%.

Lynne EAGLE; Stephan DAHL; Susie HILL; Sara BIRD; Fiona Spotswood; Alan TAPP, Social Marketing, Harlow: PEARSON EDUCATION LIMITED , UK , 2013 , 130
Kotler P., Roberto E.,, Social Marketing: Improving the Quality of Life, SAGE Publications , London , 2002 , 450
Andreasen Alan R.,, Marketing Social Change, Jossey-Bass Publisher , San Francisco , 1995 , 350
Trent S. Judith, Friedenberg V. Robert,, Political Campain Communication, Sixth Edition, Rowman & littlefield Publishers, Inc. , Maryland, USA , 2008
Kotler P., Andreasen A.,, Strategic Marketing for Nonprofit Organizations, Ed. Prentice-Hall, , Englewoods Cliffs, NY. , 2003