Overview
Lecturer
Maria Elisabeta Mureșan
Seminar tutor
Maria Elisabeta Mureșan
Type of course
Elective (1 of 3)
Language of instruction
English
Erasmus language
English
Domain
Accounting
Field of study
Accounting and Management Information Systems
Form of education
Full-time
Form of instruction
Class / Seminary
Credit awarded by
Grade
Teaching methods
LECTURE, DEBATE, PRESENTATION, PROJECT
Aims
To develop the capacity of identifying and analyzing a large variety of economic texts (business administration, tourism, commerce, marketing).
To develop oral and written communication abilities with the adequate use of Business English standards.
To develop the ability to sustain an idea / opinion both in oral and in written business communication.
Course contents
S1. External influences on businesses. External influences: national, political, international, economic
1.1. Vocabulary focus- words/phrases used to link ideas
1.2. Vocabulary focus – stress patterns in noun phrases and compounds
1.3. Vocabulary focus-fixed phrases in academic English
S2. Environmental issues
2.1. Vocabulary focus-words and phrases related to environmental issues
2.2. Listening-recognizing the speaker’s stance
2.3. Speaking-building an argument in a seminar
S3. Company performance – SWOT analysis
3.1. Vocabulary focus-verbs used to introduce ideas from other sources
3.2. Vocabulary focus-linking words/ phrases conveying contrast, result, reasons
S4. Case study: responding to external factors
Management of change
4.1. Vocabulary focus-words for quantities
4.2. Reading-understanding how ideas in a text are linked
4.3. Writing-summarizing a text
S5. Commercial correspondence. Writing letters of enquiry
5.1. Asking for catalogues, price-lists, prospectuses
5.2. Asking for details
5.3. Asking for goods on approval or on sale or return
S6. Commercial correspondence .Replies and quotations
6.1. 'Selling' your product
6.2. Suggesting alternatives
6.3. Catalogues, price-lists, prospectuses, samples
S7. Commercial correspondence. Orders
7.1. Payment, Discounts, Methods of delivery
7.2. Specimen letters and forms: covering letter, order form, acknowledgement of order, advice of despatch
7.3. Specimen letters:delay in delivery, refusing an order
Learning outcomes
Students use English correctly, fluently and adequately in oral and written business communication.
Students can identify and analyze a large variety of economic texts (business, accounting, finance, banking).
Students can use their language competences in order to provide their own business discourses in all the economic environment.
Assessment
Oral presentation Written examination form
Recommended reading
Business English Dictionary
Pearson Longman
New Edition, 2007
Market Leader Upper Intermediate
Cotton, D., Falvey, D., Kent, S
New Edition,Pearson Longman, 2006
Market Leader. Advanced.
Dubicka I., O’Keeffe, M
Pearson Longman, 2007