Course aims:

Definition, description and explanation of key concepts, theories, methods specific to the study of English Business English;
Using concepts specific to the field in order to explain the fundamental linguistic phenomena specific to the field;
Application of principles, basic rules for understanding a written / oral or to express in writing/ orally in an appropriate manner, respectively, taking into account all elements involved (linguistic, socio-linguistic, pragmatic, semantic, and stylistic).

Course Entry Requirements:

-

Course contents:

The Business of Business. Types of business; The history of business; The Organization of Work. Structure of organizations; Structure of organizations; Leadership and teams; Getting the Work Done. Productivity; Theories of motivation; Management by objectives; People and Markets. Definition of marketing; importance of marketing; Types of market; market research; Products and Strategies. The role of a product; Product life cycle; Operations: producing the goods. The production process: input/transformation/output; Efficiency in operations management; Managing financial accounts. Japanese management practices

Teaching methods:

Elicitation, Cooperative learning, Discussion and survey, Team-based learning, Active learning systems, Active listening.

Learning outcomes:

Developing some understanding of the role of logic and discourse representation as a tool in using Business English; having been introduced to, and reflected upon, a number of key topics in Business English; having developed critical reading skills and ability to initiate own research.

Learning outcomes verification and assessment criteria:

Combined oral and written examination to verify the quality and correctness of information assimilated. (50%+50%).

Recommended reading:

Business English Dictionary. (2007). Pearson Longman. New Edition.
Constantinescu, I., Crocus, A. (1998). Dicţionar economic explicativ. Bucureşti: Editura Economică. Cotton, D., Falvey, D., Kent, S. (2006). Market leader upper intermediate. New Edition, Pearson Longman. Dubicka I., O’Keeffe, M. (2007). Market lead
Jones, L., Alexander, R. (2000). New international business English. Cambridge: Cambridge University Press. Nida, E. (1964). Towards a science of translating. Leiden: E. J. Brill.
Popescu, T., &Toma, M. (2009). Dictionary of business collocations: with Romanian translation and practice section. Alba Iulia: Aeternitas.
Popescu, T. (2011). We’re in business. Part 1, Alba Iulia: Aeternitas.