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PSYCHOLOGY

Course Code: MK 116 • Study year: I • Academic Year: 2019-2020
Domain: Marketing • Field of study: Marketing
Type of course: Compulsory
Language of instruction: Romanian
Erasmus Language of instruction: English
Name of lecturer: Ramona Stefana Petrovan
Seminar tutor: Ramona Stefana Petrovan
Form of education Full-time
Form of instruction: Class
Number of teaching hours per semester: 28
Number of teaching hours per week: 2
Semester: Autumn
Form of receiving a credit for a course: Grade
Number of ECTS credits allocated 3

Course aims:

To familiarize the students with concepts and psychological theories
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Course Entry Requirements:

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Course contents:

1. Cognitive processes 2. Learning 3. Motivation 4. Affective processes 5. Personality

Teaching methods:

Lecture, Discussions.

Learning outcomes:

Familiarize the students with psychological concepts and theories, stimulate interest in scientific psychology study Forming an overall picture of human behavior and cognitive processes

Learning outcomes verification and assessment criteria:

Written test examination - 80%, verification papers- 20%.

Recommended reading:

• Atkinson, R. L., Atkinson, R. C., Smith, E. & Bem, D. J. (2002). Introducere în psihologie, Editura Tehnică.
• Baddeley, A. (1998). Memoria umană, Editura Teora.
• Baiceanu, L. (2003). Dictionar ilustrat de psihologie, Editura Tehnică.
• Cosmvici, A. (2005). Psihologie generală, Editura Polirm.
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