Overview
Lecturer
Mălina Darja
Seminar tutor
Mălina Darja
Type of course
Compulsory
Language of instruction
Romanian
Erasmus language
English
Domain
Marketing
Field of study
Marketing
Form of education
Full-time
Form of instruction
Class
Credit awarded by
Grade
Teaching methods
Lecture, Discussions.
Entry requirements
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Aims
Students will learn to use specific concepts of strategic management applied in economic practice.
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Course contents
1. Definition and content of strategic management. Strategic management features. Strategic management and strategic competitiveness. Strategic management process. Analysis of strategic inputs. Strategic intent and strategic mission. The stakeholders of a business organization. Those responsible for the organization's strategy. Advantages and limitations of strategic management.
2. The analysis of the internal environment. Company resources. Capabilities firm. Analysis of the activities that create value for a company. Company performance skills. The influencing factors for achieving competitive advantages
3. Components of the external environment. The globalization process. The analysis of the external environment. The subjective nature of environmental analysis. External environment analysis. Analysis of the industry. Competitor analysis.
4. The origin and evolution of the concept of strategy. Strategy components. Typology of strategies
Learning outcomes
- Identifying the role and importance of practicing strategic management in organizations
- Defining specific concepts for the strategic management
- Using patterns of strategic management
- Plan, develop, implement and evaluate a company's overall strategy
Assessment
Written test examination - 60%,Verification during the semester (project) - 40%.
Recommended reading
• Strategic Management for Senior Leaders. A Handbook for Implementation, Denise Lindsey Wells, e-Book
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