Course FB122 · Year I · Summer 2024-2025

FINANCE AND BANKING MARKETING

Compulsory course in Finance and Banks, taught by Iulia Cristina Iuga.

This course page is from 2024-2025 and is archived.
See this course for the current academic year

Overview

Lecturer
Iulia Cristina Iuga
Seminar tutor
Iulia Cristina Iuga
Type of course
Compulsory
Language of instruction
English
Erasmus language
English
Domain
Finance
Field of study
Finance and Banks
Form of education
Full-time
Form of instruction
Class
Credit awarded by
Grade
Teaching methods
Lecture, conversation, exemplification.
Entry requirements
-

Aims

The aim of this field of study is to provide both specialized training for students in the banking profession, and training for a future scientific research.

In the first chapters we offer students a complex picture of the banking systems architecture that highlights the diversity of banking institutions, the role andimportance of financeandbanking marketing in thepresent economic and social context.

The course aims to: provide students with the main elements of finance and banking marketing and practical operation with these elements; deepening knowledge in corporate business; correct definition of the subject of finance and banking marketing and establishing the relationships that this science

Course contents

CHAPTER 1. THE EUROPEAN CENTRAL BANK CHAPTER 2. THE STRUCTURE OF BANKING SYSTEMS. THE CONTENT AND FUNCTIONS OF THE BANKING SYSTEM CHAPTER 3. FINANCIAL-BANKING MARKETING – CONCEPTUAL DELIMITATIONS. THE MARKET OF FINANCIAL-BANKING SERVICES CHAPTER 4. THE MARKETING ENVIRONMENT OF FINANCIAL-BANKING INSTITUTIONS CHAPTER 5. FINANCIAL AND BANKING INSTITUTION MARKET: CONTENT, COMPONENTS AND DIMENSIONS CHAPTER 6. PRODUCT POLITICS CHAPTER 7. PRICING STRATEGY CHAPTER 8. THE DISTRIBUTION POLICY. DISTRIBUTION POLICY IN BANK MARKETING CHAPTER 9. PROMOTIONAL POLICIES CHAPTER 10: BANKS STRATEGY

Learning outcomes

Issues related to banking strategies and techniques for financial performance management, to risk assessment and vulnerability of the credit institutions, and specific sales strategies in banking sector areconsidered. This course contributes to shaping and strengthening the marketing and managerial vision on the banking activity, presenting both conceptual and methodological issues, and also measuring quantitative tools for the phenomena and risks in the banking sector.

Assessment

Written exam – 70%; verification during semester – 30%.

Recommended reading

• Piedelievre Stephane, Instruments de credit et de paiement, 5 edition, Ed, Dalloz, 2007
• Roşca Teodor, Iuga Iulia - Monedă şi credit, Editura Risoprint, Cluj Napoca, 2005
• SERVIGNY, A. de Le risque de crédit, Dunod, Paris, 2001
Wadsley Joan, Penn Garham, The law relating to domestic banking, Ed. Sweet&Maxwell, 2000
4. Bank for International Settlements, Core Principles for Effective Banking Supervision, Oct. 2006, ISBN 92-9131-725-X.