Type of course: | Elective (1 of 2) |
Language of instruction: | English |
Erasmus Language of instruction: | English |
Name of lecturer: | Sebastian Claudiu Stefani |
Seminar tutor: | Sebastian Claudiu Stefani |
Form of education | Full-time |
Form of instruction: | Lecture |
Number of teaching hours per semester: | 42 |
Number of teaching hours per week: | 3 |
Semester: | Summer |
Form of receiving a credit for a course: | Grade |
Number of ECTS credits allocated | 7 |
-Communication. Introductory notions
-Communication in organizations. Typology
-Barriers and facilities in organizational communication
-Public relations - theoretical aspects
-The image of the organization
-The role of media institutions in creating the image
-Internal information
-External information
-Methods for transmitting press information
-Relations with society
-Public relations structures
-Public relations campaign
• Definition, content, classification, objectives
• Public relations campaign plan
-Defining, classifying and establishing the situations of exposure and resolving the aspects generating conflicts and inadequate communication
-Students will know how to choose the tools to combat communication problems in an organization
-Students will know how to establish, develop and implement communication strategies
-Students will know how to analyze and evaluate the problematic situations generated by inefficient communication
-Students will be able to develop research projects for social and health services