Overview
Lecturer
Sebastian Claudiu Stefani
Seminar tutor
Sebastian Claudiu Stefani
Type of course
Compulsory
Language of instruction
Romanian
Erasmus language
English
Domain
Administrative Sciences
Field of study
Public Administration
Form of education
Full-time
Form of instruction
Class
Credit awarded by
Grade
Teaching methods
Interactive lectures, debates and guided discussions, Academic writing
Entry requirements
None
Aims
To provide students with a comprehensive understanding of the principles, history, and theoretical foundations of public relations, enabling them to critically engage with the discipline and its role in contemporary society.
To develop students’ ability to design, implement, and evaluate public relations strategies and campaigns, with attention to ethical standards, stakeholder engagement, and effective communication practices.
To equip students with the skills necessary to navigate the evolving landscape of digital communication and crisis management, fostering adaptability and innovation in professional public relations contexts.
Course contents
- Introduction to Public Relations
- History and Evolution of Public Relations
- Fundamental Theories in Public Relations
- Public Relations Models
- Ethics and Social Responsibility in Public Relations
- Publics in Public Relations
- Strategies and Tactics in Public Relations
- The Public Relations Campaign: Stages and Structure
- Crisis Communication
- Current and Future Trends in Public Relations
Learning outcomes
- Define the scope and role of public relations within contemporary communication and organizational contexts.
- Apply key theoretical frameworks to analyze public relations practices and strategies.
- Identify and analyze target publics and stakeholders in public relations planning.
- Design strategic public relations plans using appropriate tactics and communication tools.
- Structure and implement a public relations campaign, including research, planning, execution, and evaluation.
- Manage crisis communication scenarios through effective messaging and stakeholder engagement.
Assessment
Realization of a project
Recommended reading
Dialog civic și social prin lobby și advocacy
Mitruțiu Mircea
Fundația pentru Dezvoltarea Societății Civile, Timisoara, 2012 · 435
Totul despre relațiile publice.
Newsom, Doug; VanSlyke Turk, Judy; Kruckeberg, Dean.
Polirom, Iași, 2010 · 544
Campania de relații publice.
Dagenais, Bernard.
Polirom, Iași, 2003 · 344