Overview
Lecturer
Teodora Iordăchescu
Seminar tutor
Teodora Iordăchescu
Type of course
Compulsory
Language of instruction
English
Erasmus language
English
Domain
Philology - Masters
Field of study
English Language, Literature and Culture in European Context
Form of education
Full-time
Form of instruction
Class
Credit awarded by
Grade
Teaching methods
lecture (direct instruction), debate, Inquiry-based Learning, creative thinking
Entry requirements
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Aims
1. To critically analyse mass-media situations common to professional, business discourse
2. To use that analysis to understand audience needs and address those needs in both written and oral communication
3. To hone skills in developing and formatting common, professional documents with an eye toward clarity and identification of the rhetorical situation
4. Finding the best means to position oneself within that rhetorical situation
5. To identify issues in addressing and advancing various agenda – whether your own career or based on client needs – and respond by means of identifying appropriate research materials
Course contents
C1. Introduction to metaphor in thought and language
C2. Conceptual Metaphor Theory
C3. Linguistic and conceptual metaphors
C4. Metaphors dead and alive: Lakoff and Goatley’s models
C5. Cultural aspects of metaphor
C6. Metonymy, and metonymy-based metaphor
C7. Metaphor Identification Procedure – MIP – The Pragglejazz Group
C8 Critical Metaphor Analysis
C9 Media discourse analysis
C10 Analysis of media identities
C11 Business metaphors in Romanian business press
C12 Business metaphors in British business press
C13 Corpus linguistics research applied to the media discourse – individual research
C14 Corpus linguistics research applied to the media discourse – individual research
Learning outcomes
By the end of the course students will have developed better approaches to common forms of media discourses, especially in analysing figurative language and its rhetorical effects.
Assessment
academic paper (4500 words) and 15-minute PowerPoint presentation
Recommended reading
The Cambridge Handbook of Metaphor and Thought, Gibbs, Raymond, Metaphor and Thought. The State of the Art
Gibbs, Raymond (Ed.)
Cambridge University Press, Cambridge, 2008 · 3-13
Metaphor in Culture. Universality and variation
Kövecses, Zoltan
Cambridge University Press, Cambridge, 2005
Metaphors we live by
Lakoff, George, and Johnson, Mark
University of Chicago Press, Chicago, 1980
Corpus approaches to critical metaphor analysis
Charteris-Black, Jonathan
Palgrave Macmillan, New York, 2004
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