MERCHANDISING

1. What is merchandising. Merchandising approach. Merchandising and marketing trade 2. Databases Benchmarking. Determination of points of sale. The audit outlets. Customer rating. Quantitative data. Observing outlets 3. Designing a selling point Surface stock analysis. The establishment and management of customer flow. 4. Merchandise design. Making a commercial concept. Installing a merchandise design process 5. Establishing a product category. Group product families 6. Assigning the surface and shelves. The methodological approach. Prior analysis. Curves space allocation. Quantitative adjustments. Qualitative adjustment factors 7. Build and analyze assortments. Mainstreaming marketing of varieties. Market segmentation. Building assortment. Analyze and optimize assortments 8. Establishment of products facing. Anomaly detection on a shelf. Evaluation decrease turnover caused by a rupture. Using computerized merchandising programs 9. Arranging the products on the shelf. Basic rules. Role of the shelf. Applying e-merchandising 10. Communication at the point of sale. Outside the store. Communicating promotional and advertising 11. Merchandising Operations. Establishing organization shelves. Merchandising company.

Initiation into the study of commercial – merchandising. Acquiring practical utility regarding merchandising techniques in order to obtain good results in trade.