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MARKETING

Course Code: AA 124 • Study year: I • Academic Year: 2020-2021
Domain: Business Administration • Field of study: Business Administration (in English)
Type of course: Compulsory
Language of instruction: English
Erasmus Language of instruction: English
Name of lecturer: Andreea Cipriana Muntean
Seminar tutor: Andreea Cipriana Muntean
Form of education Full-time
Form of instruction: Class
Number of teaching hours per semester: 42
Number of teaching hours per week: 2
Semester: Autumn
Form of receiving a credit for a course: Grade
Number of ECTS credits allocated 5

Course aims:

The aim of course is to demonstrate the role of marketing in the company and to explore the relationship of marketing to other functions in a company.
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Course Entry Requirements:

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Course contents:

1. Marketing concept 2. Marketing environment of a company 3. The company’s market 4. Product strategy 5. Price strategy 6. Placement strategy 7. Promotional strategy

Teaching methods:

Lecture, Discussions, Simulation

Learning outcomes:

• Make marketing decisions in the context of general management. • Control the elements of the marketing mix—product policy, channels of distribution, communication, and pricing—to satisfy customer needs profitably. • Use this knowledge in elaborating a Marketing plan for a company.

Learning outcomes verification and assessment criteria:

Written test examination - 70%, Verification during the semester- 30%.

Recommended reading:

Kenneth L., CASES IN MARKETING MANAGEMENT / BERNHARDT, -, -, 1997, -.
Jim BLYTHE, ESSENTIALS OF MARKETING, -, -, 2001, -.
Marilyn A., FUNDAMENTALS OF MARKETING / STONE, -, -, 2007, -.
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