Type of course: | Compulsory |
Language of instruction: | Romanian |
Erasmus Language of instruction: | English |
Name of lecturer: | Carmen Paștiu |
Seminar tutor: | Carmen Paștiu |
Form of education | Full-time |
Form of instruction: | Class |
Number of teaching hours per semester: | 56 |
Number of teaching hours per week: | 4 |
Semester: | Autumn |
Form of receiving a credit for a course: | Grade |
Number of ECTS credits allocated | 5 |
1. Marketing communication
2. Promotional communication
3. Publicity
4. Sales promotion
5. Public relations
6. Direct marketing
7. CONTINUOUS COMMUNICATION TECHNIQUES
According to the requirements of the labor market, the course will provide students the opportunities and skills to do : understanding and establishing promotional strategies within an organization / enterprise Developing the capacity of knowledge, understanding and organizing a promotional campaign