Overview
Lecturer
Andreea Cipriana Muntean
Seminar tutor
Ruxandra Lazea
Type of course
Compulsory
Language of instruction
Romanian
Erasmus language
English
Domain
Marketing
Field of study
Marketing
Form of education
Full-time
Form of instruction
Lecture
Credit awarded by
Grade
Teaching methods
lectures
Aims
Analyzing internal and external factors of organizations
Substantiating, designing and implementing marketing strategies;
Integrating marketing strategies into the overall strategies of organizations
Course contents
STRATEGIC MARKETING - FUNDAMENTALS
DEVELOPING THE MARKETING PLAN - structure
THE MARKETING DECISION-MAKING PROCESS
MARKETING SEGMENTATION
Marketing mix strategies
Learning outcomes
The objective of the discipline is to provide students with the main information related to the development and implementation of marketing strategies within an organization and the development of a marketing plan.
Assessment
final exam
Recommended reading
Strategic Marketing Decisions In Global Markets
Doole, I., Lowe, R.,
Thompson Learning, LONDON, 2005 · 500
MARKETING MANAGEMENT
Kotler, Ph.
TEORA, Bucuresti, 2007 · 400
Strategic marketing – creating competitive advantage
7. West, Douglas (coord.)
Oxford University Press, OXFORD, 2022 · 300