Overview
Aims
providing students with the main information related to the development of a research methodology for a domestic or international market
identifying appropriate marketing information for strategic and tactical marketing decisions
understanding the macro-environmental variables that describe the domestic and international market
Course contents
Introduction to domestic and international market research
The process of domestic and international market research
Particularities in using methods to study international markets
Learning outcomes
Elaboration of general development strategies of the organization (marketing, promotion strategies, etc.); development of studies and analyses, technical-economic, organizational and efficiency opportunities of specific activities of organizations;
Acquisition of knowledge for setting up and managing a business; acquisition of knowledge for developing a marketing plan, a financial plan and for preparing documentation for attracting sources of financing;
Assessment
final exam