Course Code: MK 126 • Study year: I • Academic Year: 2024-2025
Domain: Marketing • Field of study: Marketing
Type of course: Compulsory
Language of instruction: English
Erasmus Language of instruction: English
Name of lecturer: Carmen Paștiu
Seminar tutor: Carmen Paștiu
Form of education Full-time
Form of instruction: Class
Number of teaching hours per semester: 60
Number of teaching hours per week: 30
Semester: Summer
Form of receiving a credit for a course: Grade
Number of ECTS credits allocated 3

Course aims:

Students will learn to use specific management and marketing concepts that they will use in their economic practice.
To know the concrete conditions for carrying out the tourist activity or other field of services, to see what are the usual operations carried out, to familiarize the student with the specific documents, etc.
Completing and deepening the acquired knowledge, familiarizing the students with the application within the economic entities of the theoretical knowledge acquired in the educational process and the formation of new practical skills in the specific problems of the marketing field.

Course Entry Requirements:


Course contents:

1. Overview of organization a. Short history b. The shareholding structure and form of ownership c. Presenting the object of activity 2. Structure and organization within the organization a. Organizational structure (personnel and organizational structure detailing each position, internal regulations) 3. The efficiency of doing business by the organization a. Presenting the evolution of the microeconomic indicators of the organization in the last three years (turnover, profit, profit rate, indebtedness, liquidity ratio) 4. Issues relating to the supply and sale of products/services a. Presenting the relationships with suppliers b. Presenting the relationships with customers and managing them c. The organization's marketing environment d. The organization's marketing mix 5. Conclusions on the analyzed issues

Teaching methods:

Practice, Discussions

Learning outcomes:

Ensuring a minimum level of knowledge of students in general management and marketing - Training of managerial economic thinking in terms of general management and marketing - Acquisition systems, methods and techniques specific overall management and marketing

Learning outcomes verification and assessment criteria:

Oral examination - 100%

Recommended reading:

• Management Basics, Susan Quinn, e-Book, 2010
Pinciple of Marketing - PH KOTLER
8. Pastiu C. Marketing Seria Didactica 2015