ONLINE MARKETING RESEARCH

Overview

Lecturer

Silvia - Stefania Maican

Seminar tutor

Silvia - Stefania Maican

Type of course

Compulsory

Language of instruction

English

Erasmus language

English

Domain

Business Administration - Masters

Field of study

Business Administration (in English)

Form of education

Full-time

Form of instruction

Lecture

Credit awarded by

Grade

Teaching methods

Lecture, Discussions, Study cases of/& Online Projects.

Entry requirements

Principles of Marketing

Aims

This course will students to easily understand the importance of such things as company's email marketing list, search engine advertising and blogs. They will gain an understanding of how to make B2B relationships help build an increased internet presence.

The aim is to get the necessary knowledge of how to plug the company into social networks, e-books and Adwords.

They will know how to implement full SEO for the company's site; what to pay for and where to find good help with it.

They will learn how to carve out an internet niche for the company and why that is important to online success.

Course contents

Design Thinking for a Digital World; Search Engine Optimization (SEO); Social Media; Online Advertising; Web Analytics; Data Visualization;

Learning outcomes

To supplement the concepts, various leading marketers, designers, and content strategists from industry will address special topics such as email marketing, user experience design, search engine optimization (SEO), building online communities, geo and mobile marketing. Students will also have the opportunity to examine these topics firsthand through group projects and exercises ranging from getting a project funded on Kickstarter, building out a personal site in WordPress, to working with a real e-commerce company on the final.

Assessment

Multiplechoice final exam - 50%; project - 50%

Overview

Aims

Course contents

Learning outcomes

Assessment

Recommended reading