Type of course: | Compulsory |
Language of instruction: | Romanian |
Erasmus Language of instruction: | English |
Name of lecturer: | Andreea Cipriana Muntean |
Seminar tutor: | Andreea Cipriana Muntean |
Form of education | Full-time |
Form of instruction: | Class |
Number of teaching hours per semester: | 42 |
Number of teaching hours per week: | 2 |
Semester: | Autumn |
Form of receiving a credit for a course: | Grade |
Number of ECTS credits allocated | 5 |
1. Marketing concept 2. Marketing environment of a company 3. The company’s market 4. Product strategy 5. Price strategy 6. Placement strategy 7. Promotional strategy
• Make marketing decisions in the context of general management. • Control the elements of the marketing mix—product policy, channels of distribution, communication, and pricing—to satisfy customer needs profitably. • Use this knowledge in elaborating a Marketing plan for a company.