Type of course: |
Compulsory |
Language of instruction: |
English |
Erasmus Language of instruction: |
English |
Name of lecturer: |
Andreea Cipriana Muntean |
Seminar tutor: |
Andreea Cipriana Muntean |
Form of education |
Full-time |
Form of instruction: |
Class |
Number of teaching hours per semester: |
42 |
Number of teaching hours per week: |
2 |
Semester: |
Summer |
Form of receiving a credit for a course: |
Grade |
Number of ECTS credits allocated |
5 |
Course aims:
The aim of course is to demonstrate the role of marketing in the company and to explore the relationship of marketing to other functions in a company.
The aim of course is to demonstrate the role of marketing in the company and to explore the relationship of marketing to other functions in a company.
The aim of course is to demonstrate the role of marketing in the company and to explore the relationship of marketing to other functions in a company.
Course Entry Requirements:
-
Course contents:
1. Marketing concept 2. Marketing environment of a company 3. The company’s market 4. Product strategy 5. Price strategy 6. Placement strategy 7. Promotional strategy
Teaching methods:
Lecture, Discussions, Simulation
Learning outcomes:
• Make marketing decisions in the context of general management. • Control the elements of the marketing mix—product policy, channels of distribution, communication, and pricing—to satisfy customer needs profitably. • Use this knowledge in elaborating a Marketing plan for a company.
Learning outcomes verification and assessment criteria:
Written test examination - 70%, Verification during the semester- 30%.
Recommended reading:
Kenneth L.,
CASES IN MARKETING MANAGEMENT / BERNHARDT, -
, -
, 1997
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Jim BLYTHE,
ESSENTIALS OF MARKETING, -
, -
, 2001
, -
Marilyn A.,
FUNDAMENTALS OF MARKETING / STONE, -
, -
, 2007
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