Course Code: MK 312 • Study year: III • Academic Year: 2024-2025
Domain: Marketing • Field of study: Marketing
Type of course: Compulsory
Language of instruction: Romanian
Erasmus Language of instruction: English
Name of lecturer: Ruxandra Lazea
Seminar tutor: Ruxandra Lazea
Form of education Full-time
Form of instruction: Class
Number of teaching hours per semester: 56
Number of teaching hours per week: 4
Semester: Autumn
Form of receiving a credit for a course: Grade
Number of ECTS credits allocated 5

Course aims:

Acquiring of theoretical and practical knowledge in the fields of business administration in tourism,
-Familiarize students with trade and services regarding specific elements in tourism marketing.
-Make a marketing mix in tourism marketing

Course Entry Requirements:


Course contents:

1. Main components in tourism marketing 2. The external environment of the touristic company 3. Touristic market 4. Forecasting elements possible to be used in the touristic market 5. Methods and techniques that can be used in forecasting economic phenomena in the touristic market 6. Aspects regarding tourists consumers behavior 7. Marketing research in tourism 8. Marketing information system used in the touristic activity 9. Product policy 10. Price policy 11. Distribution policy 12. Promotional policy

Teaching methods:

Lecture, Discussions.

Learning outcomes:

Presentation and discussion of new approaches about theoretical and practical solutions in tourism marketing. Accomplishing an contribution to the training of the specialists in the production and marketing of products in domestic and international market because the service sector appears to be found as being in the developing state not only compared with the developed countries with stable market economy but also with the neighboring countries, imposing reconsideration. Knowledge of the role in the service sector in the economic development strategy.

Learning outcomes verification and assessment criteria:

Written test examination - 70%, project presentation- 30%.

Recommended reading:

Hinescu A., ş.a, Marketing, Editura ETA, Cluj Napoca, 1997, -.
Stremţan F, Elemente de marketing turistic, Seria Didactica, Alba- Iulia, 2007, -.
Balaure V (coordonator) ş. a, Marketing, Editura Uranus, Bucureşti, 2002, -.