Course aims:

Students will learn the basic concepts of business management.
Students will learn effective management tools.
Students will learn how to properly use effective management tools for running businesses.

Course Entry Requirements:

-

Course contents:

1. Basic concepts of business management; 2. Entrepreneurial management and intrapreneurial management; 3. Company management culture; 4. Identifying, initiating and planning a business; 5. Developing a business plan; 6. Sources of financing for businesses; 7. Negotiation strategies and techniques; 8. Marketing for business development; 9. Supply and sales management.

Teaching methods:

Lectures, Case studies, Discussions, Hands-on drills

Learning outcomes:

Students will acquire theoretical and practical aspects of business management; Students will learn concepts, relationships, strategies, techniques and procedures that are specific for business management and that are applicable to their current/future professions and business endeavors; Students will develop specific work skills and will learn how to use systematic management tools within economic units.

Learning outcomes verification and assessment criteria:

Written exam – 70%; Practical work during semester – 30%.

Recommended reading:

Achim, M., & Hinescu, A. (2005). Managementul serviciilor. Cluj-Napoca: Risoprint
Collins, J. (2006). Excelenţa în afaceri. Bucuresti: Curtea Veche
Butler, D. (2006). Planificarea afacerii. Bucuresti: BIC ALL
Kotler, Ph. (2005). Managementul marketingului. Bucuresti: Teora
Ţole, M. et al. (2006). Finanţele întreprinderii. Bucuresti: Universitară