Course aims:

Development of logical and cognitive analysis mechanisms necessary for business management
Contextual integration of business management issues into the current dynamics of the economy
Familiarizing Master's degree students with organizational resources management in accordance with the newest concepts used in the field of business management;

Course Entry Requirements:

N/A

Course contents:

Strategy. Definition and Meaning

Strategy. Definitions

Strategic management and strategic competitiveness

The 21^st century competitive land scape

The I/O Model of Above Average Returns

The Resource Based Model of Above Average Returns

Vision and Mission

Stakeholders

Strategic Leaders

The practical question: HOW?

Strategic actions: Strategy Formulation

Business Level Strategy

Competitive Rivalry and Competitive Dynamic

Strategy tools. PEST Analysis

SWOT Analysis

Change Management. Project management

Business model definitions. Business Model Framework

Business Model CANVAS

Teaching methods:

Presentation, Discussions

Learning outcomes:

The course wants to present a conceptual framework to separate and relate business model and strategy. Business model is presented as a reflection of the firm’s realized strategy. 

Learning outcomes verification and assessment criteria:

Exam 40%. Project 60%

Recommended reading:

PORTER, M.E, Strategy and the Internet, Harvard business review, -, 2001, -.
LINDER, J.C. and CANTRELL, S, Changing Business Models: Surveying the Landscape., Cambridge University Press, -, 2000, -.
NICKOLS, F.,, Strategy, Strategic Management, Strategic Planning And Strategic Thinking, -, -, 2016, -.