Overview
Aims
Development of logical and cognitive analysis mechanisms necessary for business management
Contextual integration of business management issues into the current dynamics of the economy
Familiarizing Master's degree students with organizational resources management in accordance with the newest concepts used in the field of business management;
Course contents
Strategy. Definition and Meaning
Strategy. Definitions
Strategic management and strategic competitiveness
The 21st century competitive land scape
The I/O Model of Above Average Returns
The Resource Based Model of Above Average Returns
Vision and Mission
Stakeholders
Strategic Leaders
The practical question: HOW?
Strategic actions: Strategy Formulation
Business Level Strategy
Competitive Rivalry and Competitive Dynamic
Strategy tools. PEST Analysis
SWOT Analysis
Change Management. Project management
Business model definitions. Business Model Framework
Business Model CANVAS
Learning outcomes
The course wants to present a conceptual framework to separate and relate business model and strategy. Business model is presented as a reflection of the firm’s realized strategy.
Assessment
Exam 40%. Project 60%