Business Strategies and Models (2022-2023)

Course Code: BA 211-2023 • Study year: II • Academic Year: 2024-2025
Domain: Business Administration - Masters • Field of study: Business Administration (in English)
Type of course: Compulsory
Language of instruction: English
Erasmus Language of instruction: English
Name of lecturer: Mălina Darja
Seminar tutor: Mălina Darja
Form of education Full-time
Form of instruction: Class / Seminary
Number of teaching hours per semester: 56
Number of teaching hours per week: 4
Semester: Autumn
Form of receiving a credit for a course: Grade
Number of ECTS credits allocated 6

Course aims:

Development of logical and cognitive analysis mechanisms necessary for business management
Contextual integration of business management issues into the current dynamics of the economy
Familiarizing Master's degree students with organizational resources management in accordance with the newest concepts used in the field of business management;

Course Entry Requirements:


Course contents:

  1. Strategy. Definition and Meaning
  2. Strategic Decision Making
  3. The Basis for a Business Strategy
  4. Competitive Advantage
  5. Business Model Definitions
  6. Business Model Components
  7. Issues Raised in Relation to Competitive Advantage
  8. Business Model and Strategy
  9. Business Model Successfulness

Teaching methods:

Presentation, Discussions

Learning outcomes:

The course wants to present a conceptual framework to separate and relate business model and strategy. Business model is presented as a reflection of the firm’s realized strategy. 

Learning outcomes verification and assessment criteria:

Exam 70%. Project 30%

Recommended reading:

PORTER, M.E, Strategy and the Internet, Harvard business review, -, 2001, -.
LINDER, J.C. and CANTRELL, S, Changing Business Models: Surveying the Landscape., Cambridge University Press, -, 2000, -.
NICKOLS, F.,, Strategy, Strategic Management, Strategic Planning And Strategic Thinking, -, -, 2016, -.