Overview
Aims
Upon satisfactory completion of this course competency, a student should have the ability to analyze, discuss, describe, and demonstrate the marketing processes and strategies that firms utilize when marketing their products ion foreign countries.
Upon satisfactory completion of this course competency, a student should have the ability to analyze, discuss, describe, and demonstrate the marketing processes and strategies that firms utilize when marketing their products ion foreign countries.
Upon satisfactory completion of this course competency, a student should have the ability to analyze, discuss, describe, and demonstrate the marketing processes and strategies that firms utilize when marketing their products ion foreign countries.
Course contents
1. Introduction to international marketing; 2. International marketing environment; 3. Entering a new market; 4. International marketing mix: product, price, placement, promotion
Learning outcomes
• To understand how companies adjust their international strategies based on the global environmental changes (e.g., globalization); • To build skills and respect toward the understanding of cultures of nations by critically analyzing the social, political, legal, and economic forces that affect the business performance of international marketing,
Assessment
Written test examination - 70%. Verification during the semester- 30%.