Overview
Lecturer
Andra Ursa
Seminar tutor
Andra Ursa
Type of course
Compulsory
Language of instruction
English
Erasmus language
English
Domain
Business Administration
Field of study
Business Administration
Form of education
Full-time
Form of instruction
Class
Credit awarded by
Grade
Teaching methods
Lecture, Debate, Power point presentation.
Entry requirements
-
Aims
To develop the capacity of identifying and analyzing a large variety of economic texts (business administration, tourism, commerce, marketing).
To develop oral and written communication abilities with the adequate use of Business English standards.
To develop the ability to sustain an idea / opinion both in oral and in written business communication.
Course contents
S1. The world of Technology. Computers for research(Unit 1, Unit 2)
1.1. Vocabulary focus- computer jargon
1.2. Vocabulary focus –verb and noun suffixes
1.3. Vocabulary focus-abbreviations and acronyms
S2. The world of Technology. Technological change(Unit 1, Unit 2)
2.1. Reading-using the Internet effectively
2.2. Reading-evaluating Internet search results
2.3. Writing-reporting research findings
S3.People and Markets. Definition of marketing; importance of marketing(Unit 1,Unit 2)
3.1. Vocabulary focus-word sets: synonyms, antonyms
3.2. Vocabulary focus-common lecture language
3.3.Listening-using symbols and abbreviations in note-taking
S4.People and Markets. Types of market; market research(Unit 1,Unit 2)
4.1. Vocabulary focus-countable/uncountable
4.2. Vocabulary focus-transitive/intransitive
4.3. Writing-summarizing a text
S5. Products and Strategies. The role of a product(Unit 1,Unit 2)
5.1. Vocabulary focus-replacement subjects, synonyms
5.2. Reading-locating key information in complex sentences
5.3. Writing- paraphrasing
S6. Products and Strategies. Product life cycle(Unit 1,Unit 2)
6.1. Vocabulary focus- countable/uncountable
6.2. Writing-writing complex sentences
S7.Operations: producing the goods. The production process: input/transformation/output(Unit 1,Unit 2)
7.1. Vocabulary focus-compound nouns
7.2. Vocabulary focus-fixed phrases from business studies
7.3. Listening- understanding speaker emphasis
Learning outcomes
Students use English correctly, fluently and adequately in oral and written business communication.
Students can identify and analyze a large variety of economic texts (business, accounting, finance, banking).
Assessment
Oral presentation Interview
Recommended reading
Business English Dictionary.
Pearson Longman.
New Edition., -, 2007 · -
Market Leader Upper Intermediate
Cotton, D., Falvey, D., Kent, S.
New Edition,Pearson Longman, -, 2006 · -
Market Leader. Advanced.
Dubicka I., O’Keeffe, M.
Pearson Longman., -, 2007 · -