Overview
Lecturer
Matei Radu Todoran
Seminar tutor
Matei Radu Todoran
Type of course
Compulsory
Language of instruction
Romanian
Erasmus language
English
Domain
Marketing
Field of study
Marketing
Form of education
Full-time
Form of instruction
Class
Credit awarded by
Grade
Teaching methods
Lecture, Discussions.
Entry requirements
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Aims
The aim of course is to provide the students with the main items of information about business ethics.
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Course contents
1. The main coordinates of tourism marketing;
2. The external environment of tourism companies;
3. Tourism market;
4. Elements of forecast as possible be used within the tourist market;
5. Methods and techniques as possible be used in forecasting economic phenomena in the tourism market;
6. Aspects regarding the individual behavior of tourist;
7. Tourism marketing research;
8. Marketing Information System used in tourism activity;
9. Product policy;
10. Product policy;
11. Distribution policy;
12. Policy of prices and rates;
13. Promotional policy.
Learning outcomes
• Presentation and discussion of new approaches and theoretical and practical solutions facing the contemporary economy.
• Making contribution to the training of specialists in the production and marketing of products in domestic and international market because the service sector appears to find two developing "not only compared to developed countries, market economy stable but also to neighboring countries , imposing reconsideration.
• Knowledge of the role of the services sector in the strategy of economic development.
Assessment
Written test examination - 70%,Verification during the semester- 30%.
Recommended reading
• Cristureanu, C. - Economia şi politica turismului internaţional; Abeona Publishing House, Bucharest, 1992.
• Durrieu, P. - Le depliant hotelier, in Prestige de l’hotellerie, de la restauration et du tourisme, Paris, 1980
• Olteanu, V., Cetina, I. - Marketingul serviciilor, Expert Publishing House, Bucharest 1994