Type of course: |
Compulsory |
Language of instruction: |
English |
Erasmus Language of instruction: |
English |
Name of lecturer: |
Andreea Cipriana Muntean |
Seminar tutor: |
Andreea Cipriana Muntean |
Form of education |
Full-time |
Form of instruction: |
Class |
Number of teaching hours per semester: |
42 |
Number of teaching hours per week: |
3 |
Semester: |
Summer |
Form of receiving a credit for a course: |
Grade |
Number of ECTS credits allocated |
5 |
Course aims:
The aim of course is to demonstrate the role of marketing in the company and to explore the relationship of marketing to other functions in a company.
-
-
-
-
Course Entry Requirements:
-
Course contents:
1. Marketing concept
2. Marketing environment of a company
3. The company’s market
4. Product strategy
5. Price strategy
6. Placement strategy
7. Promotional strategy
Teaching methods:
Lecture, Discussions, Simulation
Learning outcomes:
• Make marketing decisions in the context of general management.
• Control the elements of the marketing mix—product policy, channels of distribution, communication, and pricing—to satisfy customer needs profitably.
• Use this knowledge in elaborating a Marketing plan for a company.
Learning outcomes verification and assessment criteria:
Written test examination - 70%, Verification during the semester- 30%.
Recommended reading:
-,
• CASES IN MARKETING MANAGEMENT / BERNHARDT, Kenneth L. (1997), -
, -
, -
, -
-,
• ESSENTIALS OF MARKETING / Jim BLYTHE (2001), -
, -
, -
, -
-,
• FUNDAMENTALS OF MARKETING / STONE, Marilyn A. (2007), -
, -
, -
, -
-,
-, -
, -
, -
, -
-,
-, -
, -
, -
, -