Overview
Lecturer
Andreea Cipriana Muntean
Seminar tutor
Andreea Cipriana Muntean
Type of course
Compulsory
Language of instruction
English
Erasmus language
English
Domain
Marketing
Field of study
Marketing
Form of education
Full-time
Form of instruction
Class
Credit awarded by
Grade
Teaching methods
Lecture, Discussions, Simulation
Entry requirements
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Aims
The aim of course is to demonstrate the role of marketing in the company and to explore the relationship of marketing to other functions in a company.
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Course contents
1. Marketing concept
2. Marketing environment of a company
3. The company’s market
4. Product strategy
5. Price strategy
6. Placement strategy
7. Promotional strategy
Learning outcomes
• Make marketing decisions in the context of general management.
• Control the elements of the marketing mix—product policy, channels of distribution, communication, and pricing—to satisfy customer needs profitably.
• Use this knowledge in elaborating a Marketing plan for a company.
Assessment
Written test examination - 70%, Verification during the semester- 30%.
Recommended reading
• CASES IN MARKETING MANAGEMENT / BERNHARDT, Kenneth L. (1997)
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• ESSENTIALS OF MARKETING / Jim BLYTHE (2001)
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• FUNDAMENTALS OF MARKETING / STONE, Marilyn A. (2007)
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