MARKETING

Course Code: MK 124 • Study year: I • Academic Year: 2022-2023

Domain: Marketing • Field of study: Marketing

Type of course:	Compulsory
Language of instruction:	English
Erasmus Language of instruction:	English
Name of lecturer:	Andreea Cipriana Muntean
Seminar tutor:	Andreea Cipriana Muntean
Form of education	Full-time

Form of instruction:	Class
Number of teaching hours per semester:	42
Number of teaching hours per week:	3
Semester:	Summer
Form of receiving a credit for a course:	Grade
Number of ECTS credits allocated	5

Course aims:

The aim of course is to demonstrate the role of marketing in the company and to explore the relationship of marketing to other functions in a company.
-
-
-
-

Course Entry Requirements:

Course contents:

1. Marketing concept 2. Marketing environment of a company 3. The company’s market 4. Product strategy 5. Price strategy 6. Placement strategy 7. Promotional strategy

Teaching methods:

Lecture, Discussions, Simulation

Learning outcomes:

• Make marketing decisions in the context of general management. • Control the elements of the marketing mix—product policy, channels of distribution, communication, and pricing—to satisfy customer needs profitably. • Use this knowledge in elaborating a Marketing plan for a company.

Learning outcomes verification and assessment criteria:

Written test examination - 70%, Verification during the semester- 30%.